Director, Sales Strategy

Overview

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,000 employees and 24,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business.

Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

Cvent’s strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, take risks and make decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here.

Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you’re excited to be part of a team that’s leading the way in AI-powered collaboration, we’d love to meet you.

We are seeking an accomplished Director of Sales Strategy to lead the development and execution of innovative sales strategies that drive revenue growth and market expansion. This is a high‑impact leadership role responsible for executing sales initiatives to achieve overall business objectives and fostering a high‑performance sales culture.

• Develop and implement sales strategies and tactics that align with company goals to increase bookings and ARR; including new logo acquisition, cross‑sell, and upsell
• Facilitate the design and refinement of sales motions, methodologies, and tools to optimize sales performance
• Drive the adoption of data‑driven decision by setting achievable and stretch goals, as well as measure and report on results toward goals
• Collaborate with executive leadership to craft and drive short‑term and long‑term sales tactics to improve sales performance
• Work closely with marketing, product, and customer success teams to ensure end‑to‑end go‑to‑market strategies are executed in a cross‑functional manner
• Identify opportunities for new revenue streams and strategic partnerships and lead teams
• Establish and track KPIs to measure success of strategies developed and employed
• Present strategic insights and performance reports to executive leadership and stakeholders

• Bachelor’s degree in Business, Marketing, or related field;
  Master’s degree preferred.
• 15+ years of experience in sales strategy or sales management in technology, preferably SaaS businesses.
• Proven track record of developing and executing successful sales strategies that deliver measurable results.
• Strong understanding of SaaS metrics, ARR, GRR, NRR, CAC/LTV.
• Strong analytical skills with expertise in sales motions, CRM tools, and data interpretation.
• Excellent leadership, communication, and interpersonal skills.
• Ability to influence cross‑functional teams and executive leadership.
• Strategic thinker with a customer‑centric approach.

Physical Demands

Multiple positions may be filled from this announcement.

We are not able to offer sponsorship for this position.