Vice President, Digital Marketing

Vice President, Digital Marketing – Strategy

Join to apply for the Vice President, Digital Marketing role at Strategy.

Strategy (Nasdaq: MSTR) is at the forefront of transforming organizations into intelligent enterprises through data‑driven innovation. We don't just follow trends—we set them and drive change. As a market leader in enterprise analytics and mobility software, we've pioneered the BI and analytics space, empowering people to make better decisions and revolutionizing how businesses operate.

But that's not all. Strategy is also leading a groundbreaking shift in how companies approach their treasury reserve strategy, boldly adopting Bitcoin as a key asset. This visionary move is reshaping the financial landscape and solidifying our position as a forward‑thinking, innovative force in the market. Four years after adopting the Bitcoin Standard, Strategy’s stock has outperformed every company in the S&P 500.

Our people are the core of our success. At Strategy, you’ll join a team of smart, creative minds working on dynamic projects with cutting‑edge technologies. We thrive on curiosity, innovation, and a relentless pursuit of excellence.

Our corporate values—bold, agile, engaged, impactful, and united—are the foundation of our culture. As we lead the charge into the new era of AI and financial innovation, we foster an environment where every employee’s contributions are recognized and valued.

Join us and be part of an organization that lives and breathes innovation every day. At Strategy, you’re not just another employee, you’re a crucial part of a mission to push the boundaries of analytics and redefine financial investment.

Strategy is seeking a transformational VP, Digital Marketing to architect and execute the company’s digital demand generation and brand engagement strategy. This executive will play a pivotal role in driving double‑digit sales growth, accelerating new logo acquisition, and elevating brand presence in the market. Based at Headquarters, this high‑visibility position reports to the SVP, Customer Engagement, and partners cross‑functionally with Product Marketing, Field Marketing, Business Development, Sales Leadership, and the CXO team to deliver high‑quality lead flow from initial awareness to sales conversion.

• Own the Digital Demand Generation Engine:
  Lead the development and execution of omni‑channel marketing strategies, including paid, earned, and owned channels—to target industry‑specific personas effectively and drive qualified pipeline and revenue growth.
• Website & Digital
  
  Experience:
  
  Champion website strategy, UX/UI design, and ongoing optimization to attract, engage, and convert unique visitors into high‑quality leads.
• Funnel Management & Lead Nurture:
  Design and implement comprehensive nurture strategies, leveraging segmentation, personalization, and marketing automation to influence prospects throughout every stage of the buyer’s journey.
• Brand Leadership:
  Oversee brand development and content strategy to create compelling messaging and assets that amplify awareness, trust, and loyalty among prospects and customers.
• Mar Tech & Data‑Driven Decision Making:
  Leverage best‑in‑class marketing technologies and analytics platforms (e.g., Marketo, Salesforce, Google Analytics, ABM tools, generative AI) to maximize campaign performance, improve operational efficiency, and deliver actionable insights to business stakeholders.
• Team Development:
  Lead, mentor, and inspire a high‑performing, multidisciplinary team spanning content, design, development, and digital demand. Foster a culture of innovation, accountability, collaboration, and continuous learning.
• Agency & Vendor Management:
  Manage relationships with external agencies and partners, ensuring alignment with strategic objectives and achievement of measurable, outcome‑based goals within agreed timelines and budgets.
• Budget & ROI:
  Develop and manage the digital marketing budget, implementing rigorous measurement frameworks to track performance and report on ROI across all channels and campaigns.
• Stakeholder Communication:
  Proactively communicate progress, insights, and…