Marketing Specialist

Axle Informatics is a bioscience and information technology company that offers advancements in translational research, biomedical informatics, and data science applications to research centers and healthcare organizations around the globe. With experts in biomedical science, software engineering, and program management, we focus on developing and applying research tools and techniques to empower decision-making and accelerate research discoveries. We work with premier research organizations and facilities including multiple institutes at the National Institutes of Health (NIH) and other public and private organizations.

Benefits We Offer:

• Educational Benefits for Career Growth
• Paid Time Off (Including Holidays)
• Employee Referral Bonus
• 401K Matching
• Flexible Spending Accounts:
  • Healthcare (FSA)
  • Parking Reimbursement Account (PRK)
  • Dependent Care Assistant Program (DCAP)
  • Transportation Reimbursement Account (TRN)

Overview

The Marketing Specialist will work collaboratively on the strategic planning, execution, and optimization of Axle’s marketing initiatives across all digital, social, and traditional channels. This role requires a hands-on collaborator who blends creativity with analytical insight, ensuring the company’s brand presence, messaging, and campaigns align with business objectives. The Marketing Specialist will participate in day-to-day operations of the Marketing team, helping to drive integrated campaigns, manage resources and deadlines, and foster cross-functional collaboration with the Market Intelligence team and business units.

The right candidate for this role balances creativity with strategy, is detail oriented, and demonstrates a strong analytical ability to interpret performance data and optimize marketing techniques.

Key Responsibilities

• Develop and execute comprehensive marketing plans and campaigns aligned with company and delivery unit goals.
• Maintain a cohesive brand identity across all platforms, ensuring consistent voice, messaging, and visuals.
• Identify, segment, and prioritize target audiences across business units to maximize reach and engagement.
• Development of value propositions and key messages tailored to client needs and market dynamics.
• Collaborate closely with Market Intelligence and delivery teams to ensure marketing efforts are informed by data and aligned with market trends and client requirements.
• Plan, execute, and optimize both organic and paid digital marketing campaigns across platforms (Linked In, X, Meta, Google Ads, etc.).
• Develop creative content strategies that resonate with target audiences and drive measurable engagement.
• Manage internal and external influencers, ensuring alignment with brand values and campaign goals.
• Monitor, analyze, and report on campaign performance, using data-driven insights to refine strategies and improve ROI.
• Stay current with digital marketing trends, emerging technologies, and audience behavior patterns to maintain a forward-thinking approach.
• Manage project timelines, priorities, and resource allocation.
• Develop integrated marketing content and sales enablement assets—including graphics, copy, video, pitch decks, templates, and landing pages—to support brand messaging, campaign execution, and business development efforts.
• Collaborate with creative and technical staff to support website design, development, and maintenance.
• Coordinate cross-functional campaign planning and execution with other departments.
• Collect and analyze campaign performance metrics, audience insights, and engagement data.
• Translate findings into actionable recommendations that drive continuous improvement.

Qualifications and Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of progressive experience in digital marketing, preferably in a B2B or B2G environment.
• Proven success in planning and executing multi-channel marketing campaigns (organic and paid).
• Experience managing internal or external brand influencers.
• Strong understanding of digital media strategy, content marketing, and analytics tools.
• Excellent communication, leadership, and project management skills.
• Ability to balance creative thinking with data-driven…