Salesforce Marketing Cloud; SFMC Manager

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About the Company

We are seeking an experienced Salesforce Marketing Cloud (SFMC) Manager to lead our marketing automation strategy and execution. This senior-level role is critical to driving personalized, data-driven member engagement across email, mobile, and digital channels. The ideal candidate will combine deep expertise in Salesforce Marketing Cloud with strong cross-cloud integration capabilities, project management experience, and a passion for delivering meaningful member experiences.

You’ll be at the forefront of evolving our marketing technology stack—connecting platforms, optimizing automation, and unlocking to leverage new capabilities such as distributed marketing cloud. This role requires hands-on expertise in Marketing Cloud administration, and platform governance.

About the Role

The ideal candidate will be a self-motivated individual who is passionate about data, and its application in marketing campaigns, and able to work independently and as part of a team to deliver results.

Responsibilities

• Lead the strategic direction and execution of marketing automation initiatives across all member engagement touchpoints using Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Mobile Studio, etc.).
• Serve as the technical lead in design reviews, working with architecture, analytics, and development teams to build scalable, secure, and performant solutions.
• Guide Marketing Cloud developers and data teams by defining technical best practices, data architecture, and integration patterns.
• Oversee the administration and configuration of Salesforce Marketing Cloud, including user roles, business units, send classifications, and platform governance.
• Serve as a liaison between marketing, IT, and the data management platforms (DMP) teams like salesforce data platform, Snowflake to ensure accurate segmentation, targeting, and member data synchronization.
• Explore and support other Salesforce platform features to enhance the member experience and drive engagement through intelligent automation.
• Integrate Marketing Cloud with external platforms including Salesforce Core, Tableau, Snowflake, and Google Analytics to ensure a unified view of campaign performance and member behavior.
• Translate credit union business needs into scalable SFMC solutions and integrations.
• Handle multiple concurrent marketing technology projects with a high level of organization and ensure alignment with strategic goals, marketing KPIs, and compliance requirements.
• Collaborate closely with analytics teams to derive actionable insights, improve campaign performance, and develop data dashboards.
• Ensure compliance with data governance, privacy regulations (e.g., CCPA, GLBA, CAN-SPAM), and email best practices.
• Provide training, documentation, and ongoing support to internal stakeholders.

Qualifications

Equivalent combination of education and experience is considered.

• Bachelor’s degree in computer science, Data Science or a related field.
• Strong understanding knowledge of financial institution operations is required.
• Proficiency in Salesforce Marketing Cloud is a must. An additional bonus if the candidate has worked with any other email marketing and marketing automation platforms such as Mail Chimp, Hub Spot, Marketo, Eloqua, or Adobe Campaign.
• Minimum of 10 years of experience in marketing technology roles, with at least 5 years of hands-on Salesforce Marketing Cloud experience.
• Strong expertise in Marketing Cloud administration, including platform setup, configuration, and business unit management.
• Strong familiarity with other Salesforce Clouds (Sales Cloud, Financial Service Cloud, etc.,) and experience with various integrations within the Salesforce landscape.
• Deep understanding of Salesforce Marketing Cloud architecture and capabilities, including advanced hands-on experience with AMPScript, SQL, APIs, and cross-cloud integrations.
• Demonstrated success managing multi-channel…