Director​/Senior Manager, Social Media

Overview:
Our Culture and Impact

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,000+ employees and 24,000+ customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business.

Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here.

Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

to build, scale, and reinvent how our brand shows up across the social landscape. In this role, you will be the architect and primary driver of Cvent’s organic social strategy—creating breakthrough content, elevating our executive and employee voices, and shaping how millions understand and engage with our brand.

This is a rare opportunity to redefine the social voice for a global B2B technology leader in a category undergoing rapid change. You will lead Cvent’s strategy across our brand-owned channels (Linked In, Instagram, Threads, Tik Tok, Facebook, X, and whatever comes next). You will also streamline and consolidate our broader social footprint across acquired brands and old and/or emerging platforms.

Most importantly, you will push the boundaries of what B2B social can be, driving culture and customer-focused storytelling, bold experimentation, and an AI-first approach to creative at scale.

You’ll manage a core social media team based in our India HQ, collaborate across a world-class global marketing organization, and—in the near term—serve as the primary U.S.

-based executor and owner of Cvent’s social presence. This role combines strategic leadership and communication, creative vision, operational excellence, and proactive, hands‑on production.

If you're inspired by what the world’s most admired global brands are doing on social and have a passion for driving impact through organic and earned influencer (internal/external) content, this role is for you.

• Develop and lead Cvent’s global organic social media strategy spanning brand‑owned channels, executive thought leadership, and employee advocacy. You may also act as a key consultant to support/grow our paid external influencer strategy.
• Define channel purpose, target audiences, editorial approach, and KPIs for each platform. Confidently communicate this to C‑Level executives and the broader marketing organization.
• Determine as/when certain channels no longer serve our purpose and/or compile clear business cases for resource expansion (and attributed expected outcomes) to maximize channel impact long‑term.
• Bring organic social into the center of the marketing mix—integrating tightly with Brand, PR, Content, Product Marketing, Communications, and Events.

• Oversee daily operations, campaign execution, and content distribution across Linked In, Instagram, Threads, Tik Tok, Facebook, X, and new/emerging platforms.
• Govern the…