Digital Product Management - Group Manager

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a(n) [position title] within PNC's [name of division] organization, you will be based in [city/state location of position].

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Digital Product Management - Group Manager within PNC's Mar Tech organization, you will be based in Wilmington, DE;
East Brunswick, NJ;
Tyson's Corner, VA;
Vienna, VA;
Houston, TX;
Philadelphia, PA;
Charlotte, NC; or Pittsburgh, PA.

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

We are seeking an experienced Product Management Group Manager to lead the strategy, roadmap, delivery, and evolution of our enterprise decisioning product portfolio. This role owns PNC's Next Best Action (NBA) capabilities, a strategic platform that influences most customer engagement plans and serves as a primary driver of growth, customer experience, and marketing effectiveness.

The successful candidate will define and execute the vision for real-time decisioning, audience targeting, personalization, and journey optimization while leading a team of product managers responsible for a portfolio of interconnected products and platforms. This leader will partner closely with Marketing, Analytics, Data Science, Technology, Digital, and Line of Business stakeholders to ensure decision strategies translate into measurable business outcomes.

The core technology ecosystem includes Pega Customer Decision Hub (CDH), Adobe Journey Orchestrator (AJO), channel integration services, and supporting data and ETL platforms. Next Best Action decisioning, audience activation, and journey orchestration are foundational capabilities within the evolving customer interaction strategy.

• Own and evolve the strategic vision for enterprise decisioning and Next Best Action capabilities.
• Define multi-year roadmaps that advance personalization, audience targeting, journey orchestration, and customer engagement effectiveness.
• Drive adoption of decisioning capabilities across lines of business and channels.
• Establish success metrics tied to customer outcomes, business growth, conversion performance, and engagement.

• Lead a portfolio of Agile products supporting customer decision making, treatment selection, audience activation, and journey management.
• Balance strategic investments, technical modernization, regulatory requirements, and business priorities.
• Ensure product roadmaps align with enterprise growth objectives and customer experience strategies.
• Drive value realization through measurable product outcomes.

• Partner with Analytics and Data Science teams to translate propensity models into actionable decision strategies.
• Guide product direction for eligibility, arbitration, prioritization, contact policies, and treatment optimization.
• Establish product capabilities supporting audience segmentation, propensity-based targeting, and personalized engagement.
• Drive the evolution from campaign-centric execution toward always-on customer decisioning.

• Lead, coach, and develop a team of product managers and product owners.
• Establish strong product management disciplines across roadmap planning, backlog management, prioritization, and stakeholder engagement.
• Drive high-quality execution across multiple Agile teams.
• Foster a culture of innovation, accountability, continuous improvement, and customer focus.

• Build strong partnerships across…