Industry Marketing Manager

Overview:
Our Culture and Impact

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,000+ employees and 24,000+ customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business.

Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here.

Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you’re excited to be part of a team that’s leading the way in AI-powered collaboration, we’d love to meet you.

We are seeking a dynamic, results‑driven Industry Marketing Manager to lead the vertical marketing strategy for the Technology and Financial Services sectors. This role is responsible for deeply understanding these industries—including why Cvent wins, how our solutions address key use cases, and the needs of critical personas and buying centers. Leveraging this expertise, the Industry Marketing Manager will craft and evolve the messaging framework that empowers the entire Cvent organization to position us as the event technology partner of choice for technology and financial services organizations.

The ideal candidate is a B2B marketing professional with a passion for vertical marketing, a strong understanding of the unique challenges and opportunities within these sectors, and a proven track record of translating industry insights into actionable messaging and enablement strategies that drive organizational alignment and market leadership.

• Develop and execute strategic marketing plans to drive growth and pipeline for the Technology and Financial Services verticals, in partnership with demand generation, sales and client success
• Work with demand gen to build and optimize targeted, multi-channel campaign messaging (digital, content, events, ABM, and more) to drive demand and increase Cvent’s market share in these industries
• Collaborate cross‑functionally with product marketing, demand generation, sales, and client success teams to ensure content and resources are aligned with customer insights, business objectives and industry trends
• Localize and adapt messaging, collateral, and assets to address the unique challenges and opportunities within the tech and financial services sectors
• Identify and build relationships with key industry partners, associations, and influencers to amplify Cvent’s presence and thought leadership
• Support and execute Cvent‑hosted and third‑party events, including webinars, conferences, and networking events, to drive engagement and lead generation
• Collaborate with demand generation to track and analyze campaign performance, pipeline contribution, and ROI; use insights to optimize future initiatives
• Stay current on industry trends, competitive landscape, and emerging technologies to inform strategy and maintain Cvent’s leadership…