Product Marketing Specialist

About M.C. Dean

M.C. Dean is Building Intelligence®. We design, build, operate, and maintain cyber-physical solutions for the nation’s most mission-critical facilities, secure environments, complex infrastructure, and global enterprises. With over 9,000 employees, our capabilities span electrical, electronic security, telecommunications, life safety, automation and controls, audiovisual, and IT systems. Headquarters in Tysons, Virginia, M.C. Dean delivers resilient, secure, and innovative power and technology solutions through engineering expertise and smart systems integration.

Why Join Us?

Our people are passionate about engineering innovation that improves lives and drives impactful change. Guided by our core values—agility, expertise, and trust—we foster a collaborative and forward-thinking work environment. At M.C. Dean, we are committed to building the next generation of technical leaders in electrical, engineering, and cybersecurity industries.

We are seeking a Product Marketing Specialist to join our Security and Electronic Systems (SES) business Unit. As part of (SES) Strategic Business Unit you will be part of a team that designs, engineers, integrates, operates and maintains electronic security services inclusive of intrusion detection, access control, biometric authentication, video surveillance, audio visual, it systems, perimeter defense and command and control systems for federal, local and commercial customers across high-growth markets.

The Product Marketing Specialist develops and executes product marketing strategies that support market adoption and growth for M.C. Dean products, services, and technical solutions across the Security & Electronic Systems strategic business unit. This role translates complex engineering, technology, and operational capabilities into customer-centered positioning, go-to-market plans, launch programs, sales enablement, and campaign content.

Working across Product Management, Engineering, R&D, Business Development, Marketing & Communications, and field teams, the specialist connects customer and market insights to product strategy, development priorities, and commercial execution.

• Develop strategic marketing plans for assigned products or product lines using primary and secondary market research, competitive analysis, pricing insights, customer engagement, and business planning to identify target segments, buyer needs, market dynamics, and growth opportunities.
• Maintain buyer personas, ideal customer profiles (ICPs), buying-process insights, customer pain points, and competitive intelligence for assigned solutions.
• Synthesize customer feedback, win/loss insights, and voice-of-customer input to inform positioning, go-to-market plans, and product-line roadmaps that drive adoption and differentiation.

• Serve as Marketing’s primary advocate on cross-functional development teams, translating customer feedback and use cases into product requirements and partnering with Product Management, Engineering, and R&D to shape new features and functionality.
• Identifies areas for growth and creates strategic product line roadmaps to help drive adoption of the product and differentiating features.
• Lead cross-functional resolution of customer satisfaction issues and incorporate lessons learned into product and go-to-market plans.

• Develop differentiated, customer-centered positioning and messaging that translate technical features and operational capabilities into clear, audience-specific value stories for customers, partners, sales teams, and internal stakeholders.
• Create product marketing and launch assets, including solution briefs, web and…