Assistant Store Manager

Company Overview

Johnnie-O is a branded lifestyle apparel company, founded in 2005 in Santa Monica, CA, that embodies living your best life. Its blend of Southern California lifestyle coupled with a hint of East Coast tradition and Midwest grit creates a truly distinct point of view within the lifestyle apparel industry. Johnnie-O is a unique lifestyle apparel brand providing classic, casual pieces for men and boys.

The brand fills a niche in the apparel marketplace between the traditional East Coast “preppy” brands and West Coast “surf” brands. The Johnnie-O brand is both a personality and an experience that can be described as fun, fresh, tongue‑in‑cheek, accessible, active, and family‑oriented.

Johnnie-O is a fast‑growing multi‑channel apparel company. We seek to attract highly motivated individuals that want to work as a team and share in the commitment, responsibility, and discipline required to achieve our vision. We are a fun and dynamic bunch that is motivated to work to get the company to the next level. Our employees are smart, creative, and passionate individuals who meet the same superior standards we set for our products.

We embrace talented people with diverse backgrounds and experiences. It is our goal to hire high‑energy, diverse, bright, creative, and flexible individuals who thrive in a fast‑paced work environment.

Johnnie-O is looking for a Retail Assistant Manager to deliver an exceptional customer experience, build lasting relationships, and contribute to the overall success of the store. This role is key to creating a welcoming, on‑brand environment where customers feel connected to both the product and the Johnnie‑O lifestyle.

• Build a performance‑driven, customer‑first culture rooted in Johnnie‑O values.
• Recruit, hire, and develop top talent, providing ongoing coaching and recognition alongside the Store Manager.
• Set clear expectations, track progress, and celebrate team achievements.
• Achieve and exceed sales goals through strategic planning and execution.
• Use clienteling tools to build long‑term customer relationships and drive repeat business.
• Partner with marketing and community teams to plan events that engage the local market.
• Lead by example on the sales floor, modeling personalized, authentic service.
• Ensure the team is confident in product knowledge, fit, and styling to provide expert recommendations.
• Maintain a clean, organized, and inviting store environment.
• Manage scheduling, payroll, cash handling, inventory accuracy, and loss prevention.
• Execute seasonal floor sets and weekly merchandising updates that reflect brand standards and directives from HQ.

• 1‑3 years of retail or customer service experience, ideally in apparel or premium lifestyle brands.
• Strong interpersonal skills with a genuine ability to connect with people.
• Proactive, solutions‑oriented approach to delivering excellent customer service.
• Ability to adapt in a fast‑paced environment and handle multiple priorities.
• Comfortable working a flexible schedule including evenings, weekends, and holidays.
• Ability to stand for extended periods and lift up to 20 lbs.

• Full‑time/Hourly position plus commission opportunities, paid time off, and paid holidays.
• Health, Dental, Vision, FSA, Life, and Short‑Term Disability Insurance benefits.
• Employee discounts.
• Paid sick time, retirement savings plan, bonus opportunities, and a generous employee discount.
• Casual dress policy, potential career growth, and a family‑oriented working environment.

To apply for this exciting job opportunity, please send your resume to:

We appreciate your interest in our company and look forward to hearing from you!

Mid‑Senior level

Full‑time

• Sales and Business Development

Retail