Digital Product Analyst FTC, Potential Extension

At Booker, we’re building simple, secure and customer‑centric digital experiences that help our customers shop with ease across web and mobile. Our Online Shopping team plays a crucial role in delivering a world‑class wholesale eCommerce experience — and we’re looking for a Digital Product Analyst to help us unlock insight, shape our roadmap and measure the impact of every change we make.

This is a 6‑month contract with the possibility of extension
, depending on business needs and project momentum.

As a Digital Product Analyst, you’ll work within the Booker Technology department as part of the Online Shopping team, supporting our rapidly growing digital channels. You’ll help shape product decisions through clear insights, robust measurement and data‑driven recommendations.

You’ll analyse how customers use our website and app, uncover trends, identify opportunities and help define what great looks like. You’ll support the delivery of secure, scalable and customer‑focused digital solutions that enhance satisfaction and drive business performance.

is the fastest‑growing online wholesale site in the UK — currently generating £3.5 billion in sales and serving around 3 million users — and your work will directly contribute to creating an effortless and engaging shopping journey for every Booker customer.

• Build strong relationships with Product and Design teams, helping define OKRs, set targets and analyse product performance.
• Lead end‑to‑end product analysis, from shaping requirements and defining metrics to validating data sources and delivering actionable insights.
• Run and evaluate A/B tests to support continual optimisation across web and mobile journeys.
• Use data from multiple sources to spot trends, uncover opportunities and answer key business questions.
• Produce clear, compelling data visualisations that influence and drive decision‑making.
• Confidently represent the team when sharing results and recommendations with stakeholders.
• Provide commercially aware insight to ensure recommendations deliver customer and business value.
• Enrich analyses using external benchmarks and industry data to add context.

• Experience in digital analytics roles, ideally within eCommerce or digital product teams.
• Proven experience running experimentation programmes (A/B testing) to drive performance improvements.
• Strong commercial awareness and a passion for delivering excellent user experiences.
• Experience working with multi‑disciplinary teams across the product lifecycle.
• Excellent communication skills, with the ability to explain complex ideas clearly to diverse audiences.
• Experience using tools such as Adobe Analytics and Tableau.

Booker is the UK's leading food & drink wholesaler. We are privileged to serve independent retailers, caterers and small businesses, from locations across the country. We operate over 190 cash and carry branches, eight distribution centres, five Best Food Logistics sites, as well as six support centre locations across the UK.

Diversity, equity and inclusion (DE&I) at Booker means that whoever you are and whatever your background, we always want you to feel represented and that you can be yourself  short, we’re a place where Everyone’s Welcome.

We know life looks a little different for each of us. That’s why at Booker and Best, we always welcome conversations about flexible working. Some people are at the start of their careers, some want the freedom to do the things they love. Others are going through life‑changing moments like becoming a carer, nearing retirement, adapting to parenthood, or something else.

So, talk to us throughout your application about how we may be able to support you.

We’re proud that Booker is a Disability Confident Committed employer and we’re committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support you can expect, please contact

Please note

We can only accept candidates over the age of 18 if the role requires working before 6:15 am or after 9:45 pm or involves working in areas such as the warehouse, beers, wines & spirits, and driving roles.

On the occasions where we have high volumes of applicants, some roles may close earlier than the advertised end date in order for us to manage all of the applicants appropriately. We will only be able to offer individual feedback to those candidates who attend an interview.

* Booker Group is part of Tesco plc, however, is operated separately from the core Tesco business and as such the benefits offered will be different from those offered at Tesco*

For more information about us please visit