Consumer Insights Senior Consultant

Who we are

Global Data operates an intelligence platform that empowers leaders to act decisively in a world of complexity and change.

By uniting proprietary data, human expertise, and purpose-built AI into a single, connected platform, we help organizations see what s coming, move faster, and lead with confidence.

Our solutions are used by over 5,000 organizations across the world s largest industries, delivering tailored intelligence that supports strategic planning, innovation, risk management, and sustainable growth.

Why join Global Data?

Global Data is at a pivotal point in its growth journey and we need curious, ambitious, courageous people to support us in achieving our vision to deliver intelligence that transforms uncertainty into opportunity for the world s most successful organizations.?

Our big ambitions mean that life at Global Data is fast paced, entrepreneurial and rewarding. Working together in an intellectually challenging environment, where learning is super-charged to keep us on our toes, the highly stimulating, fast-paced, global environment we operate in, and our bold ambitions result in unique learning opportunities for our people.

The role

We are currently recruiting Consultants who have an interest and expertise in delivering projects for leading FMCG brands globally, focusing on critical business intelligence and researching and analysing how consumer behaviours and trends are driving these sectors and are likely to shape future market development.

This is a highly varied role, wherein on any given week, amongst other things, you could be conducting market sizing analysis, researching a niche market opportunity, analysing consumer survey data, speaking to clients about the latest trends or writing whitepapers. While the role has a specific focus on the CPG and Food service sectors, broader knowledge of and interest in FMCG and consumer trends are essential.

What you ll be doing

• Secondary Research Skills
  - Demonstrate strong research techniques when performing desk research from secondary sources. Ability to determine and use the highest quality sources, achieve accurate transposition of secondary data and effective checking of base source coverage. Summarizing and collating findings to form/add value to final deliverables.
• Primary & Market Research Skills - Effectively design questionnaires, surveys and other primary templates (e.g. store audit templates) to maximise results to meet the objects of the project. Ability to use clear logic and flow, with effective prompts and notes for researchers. Ability to critically review outputs to check validity and ensure usability.
• Data Analysis - Intermediate working knowledge of MS Excel (or similar); highly skilled in V-lookups, H-lookups, IF, COUNTIF, and similar, and able to use/build Pivot table tools in Excel. Knowledge of data modelling and to be able to effectively clean input data, inspect and transform to support delivery of projects. Understanding of best practices in terms of spreadsheet and model design
• Using analytical and logical reasoning to gain information/knowledge from data, to provide informed suggestions/guidance in client deliverables. Competent in effective scrutiny of own outputs, producing deliverables presented and formatted to be client facing; able to provide clear audit trails with full explanation of all assumptions and manipulations.
• Use of other analytical and data visualization tools such as Power BI is desirable but not essential.
• Knowledge & Expertise - Strong existing knowledge and understanding of the FMCG sectors, or, at the very least, a basic understanding with a strong willingness and aptitude to learn and develop.
• Ability to identify the nuances within a trend and to distinguish long term trends from short term fads. Awareness of basic market trends in context - does X% growth represent weak, moderate, strong performance for this type of market.
• Understand client's key strategic objectives and align analysis outputs to them. Able to deliver clear and actionable recommendations, based upon analysis and understanding of sector dynamics. Linking consumer trends to actionable product recommendations and to…