Website Strategy Lead

Job Description

This role will provide strategic stewardship for , setting clear intent, priorities, and guardrails for how the website evolves and, as the experience owner for the channel, ensuring it delivers sustained value for Nokia. Treating the website as a strategic product, the role balances long‑term vision with strong governance and hands‑on experience ownership. The Website Strategy Lead works in close partnership with the Digital and IT team.

• Work with the Head of Global Digital Channels to define and own the global strategy for , aligned to GMC and business priorities.
• Position the website as a core driver of brand trust, awareness, credibility, and demand support.
• Translate corporate and marketing priorities into a clear, outcome‑led roadmap and prioritization framework.
• Act as the experience and brand owner for , establishing governance, standards, and global guardrails.

• Own end‑to‑end user experience, user journeys, and information architecture working with the digital team.
• Work with content and strategy teams, storytelling frameworks, and editorial standards.
• Ensure content is audience centric, on brand, accessible and outcome‑focused across global markets.
• Produce clear briefs defining what should be built and the value it delivers.

• Working with the Head of Global Digital Channels to define the strategic role of AI on , focused on improving experience quality, content effectiveness, and operational efficiency.
• Identify and prioritize AI use cases (e.g. intelligent search, content optimisation, personalization) aligned to user and business value.
• Establish principles for responsible, transparent and brand‑safe AI usage, partnering with the Digital Office to ensure compliance and scalability.
• Track emerging AI trends to inform future roadmap evolution.

• Own website KPIs across brand health, engagement and content effectiveness.
• Translate analytics, insight and AI‑supported signals into prioritised optimisation opportunities.
• Set the optimisation direction and roadmap, and lead performance reviews with senior GMC stakeholders.

• Global Marketing and Communication teams
• IT, Security and Platform teams

• Own the strategic definition and experience direction of , ensuring clarity on what the website delivers and why.
• Operate the website as a strategic product, balancing long‑term vision with strong governance and decision discipline.
• Provide clear direction and guardrails to delivery teams, defining intent and outcomes rather than execution detail.
• Shape the responsible adoption of advanced capabilities, including AI, to drive experience quality and business value.
• Act as a trusted strategic partner to Marketing, Digital and IT leaders, informed by performance insight and experience impact.

• Proven experience shaping website or digital channel strategy at scale, in a global or complex organisation.
• Experience building websites, providing credible, experience‑led strategic leadership.
• A strong foundation in website strategy, user experience, content and governance, with the ability to balance vision and practical delivery.
• Experience applying or shaping AI‑enabled digital capabilities (e.g. personalised search, content optimisation) to improve user experience or effectiveness.
• Ability to translate business and marketing priorities into clear, outcome‑led roadmaps and priorities.
• Confidence using data, insight and emerging signals to guide decisions and influence optimisation direction.
• Proven ability to influence senior stakeholders with clear, evidence‑based recommendations.
• Strong communication skills, including the ability to produce clear briefs and strategic guidance for cross‑functional teams.
• A user‑first mindset, aligned to Nokia’s values of trust, quality and impact, with a commitment to accessibility and inclusion.

• Experience with in a B2B, technology or telecommunications‑related environment.
• Experience…