Lead Customer Journey Developer

Overview

hackajob is collaborating with  to connect them with exceptional professionals for this role. At  and Jet2holidays we’re working together to deliver an amazing journey, with a Customer First ethos that creates unforgettable package holidays and flights. We couldn’t do it without our wonderful people.

In this role you will help drive effective conversion through the development of impactful customer journeys that are relevant, personalised and continually optimised through testing. You will work with Adobe Target and Adobe Journey Optimizer (AJO), collaborating with marketing, analytics and tech teams to build campaigns and improve journeys in line with customer consent rules.

Lead Customer Journey Developer – Leeds, England, GB

• Collaborate with cross-functional teams, including marketing, analytics, and IT, to translate business needs into effective personalization strategies.
• Develop customer journeys using Adobe Target and Adobe Journey Optimizer (AJO).
• Act as technical expert for Adobe Target and AJO, guiding implementation best practices, data integration, segmentation, and campaign orchestration.
• Design, build, and deploy personalization campaigns within Adobe Target, aligning with business goals and optimal customer experiences.
• Configure and manage Adobe Target and AJO activities, including A/B and multivariate testing, experience targeting, and product recommendations.
• Ensure seamless integration between Adobe Target, AJO and other marketing technologies.
• Implement and maintain robust testing, tracking and measurement strategies to monitor campaign performance and drive continuous optimisation.

• Proven experience in a Mar Tech specialist role.
• An understanding of customer journeys, personalization principles and execution.
• Experience with A/B testing methodologies and statistical analysis to inform data-driven optimisation decisions.
• Proficiency in web analytics tools, ideally Google Analytics, to measure campaign performance within the customer journey context.
• Hands-on expertise using Adobe Target and AJO (preferred but not essential).

Location:

Leeds, England, GB

• Hybrid working (office 2 days per week)
• Annual pay reviews
• Adobe platform training and ongoing support where required