Senior Performance Marketing Manager

Senior Performance Marketing Manager

Department: Alcumus

Employment Type: Full Time

Location: Global

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Creating Safer Workplaces for Everyone. We want to create a better working world by building a global network of responsible buyers and suppliers. Alcumus Safe Contractor takes the pain out of compliance for over 50,000 organisations globally, helping them protect their people, their operations, and the planet. We support our network of hiring clients, suppliers, and contractors by keeping them compliant with the standards that matter most, from health and safety and sustainability to ethical behaviour.

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• Using sharp technical and analytical skills, develop and deliver outbound performance marketing programs with the highest level of efficiency and accuracy to drive Safe Contractor new business Client, Safe Workforce, SafeHR and any future products in the UK to meet new business performance targets across the top, middle and bottom of the funnel.
• Deeply analytical, own the reporting and monitor success metrics for the outbound marketing performance channel and identify critical improvement opportunities within the programs with action items to address. Utilise AI optimisation, A/B, split & multivariate testing, and attribution modelling to drive intent, conversion, growth.
• Proactively responsible for outbound budgeting and forecasting for new business Safe Contractor Client, Safe Workforce, SafeHR. You will need to develop and manage a marketing budget, allocate resources effectively, and forecast the impact of marketing campaigns on revenue growth and ROI.
• Take full ownership for the design, creation, execution, performance and optimisation of marketing campaigns for new business Safe Contractor Client, Safe Workforce, SafeHR with the end goal of increasing revenue generation through improved lead quality, prospect and customer/client engagement and conversion using outbound levers that ultimately converts leads into meetings, opportunities and won clients/customers.
• Manage the outbound performance marketing team of managers and executives (4 currently), customer performance marketing manager and external agencies where required.
• Manage internal stakeholder relationships and ensure effective communication across all levels, looping stakeholders in on outbound campaign activity. Hold regular review sessions with key stakeholders including sales, product, customer, digital and the SLT, to improve performance and establish accountability for all SC divisional products.
• Develop multi-product, outbound campaigns including ABM, sector focussed client campaigns such as webinars, and marketing automation that drive trigger events to support lead generation for all SC divisional products.
• Oversee lead nurturing campaigns to support engagement (i.e. top of mind campaigns, and reengagement campaigns) for prospective Safe Contractor Anchor Client, Safe Workforce, SafeHR to ensure they are delivering ROI.
• Oversee the selection, planning, attendance and performance of tradeshow / conferences, pre-event, onsite, and post-event working with our external agencies to execute for prospective Safe Contractor Anchor Client, Safe Workforce, SafeHR, ensuring they align with our strategy and delivering high quality leads.
• Build sales-focused communication and enablement materials including email templates, nurture campaigns and sales collateral to support all Alcumus Safe Contractor divisional product ranges across the top, middle and bottom of the funnel. Leverage the internal content team and external agencies where applicable.
• Oversee outbound digital event marketing (i.e. webinars & webcasts), pre-event and post-event working with our external agency to execute.
• Drive your team to devise data-driven experiments in marketing campaigns that innovates user experience in campaigns; scale and drive automation of winning experiments that greatly improves user experience and engagement.
• Work in partnership Head of Field Sales in client pipeline-building within their designated territories and sectors.
• Keep Heads of Sales up to date on current marketing campaigns and initiatives for all ASC divisional products.
• Own and curate the marketing database to ensure a universe of prospects that is constantly growing and highly accurate (automating processes where needed / necessary) for all ASC divisional products.
• Oversee the Customer Marketing Manager and support with the delivery of all customer communications where required and particularly for x-sell, renewal and onboarding comms working with key stakeholders and external agencies.
• Oversee the Customer Marketing Manager and support in defining and delivering our just signed, and existing client/customer* (80/20% split) engagement plan to drive…