Head of Sales; UK and Ireland

Position: Head of Sales (UK and Ireland)
Location: Broughton

Job Title:

Head of Sales - Automation & Intralogistics Type:
Full time

Location:

Remote, UK (national travel) .: 1034 Salary:
Competitive and Negotiable

Shifts:

Monday-Friday Please note you must have full and legal rights to work in the UK or Ireland. (We cannot sponsor or support VISA applicants).

The Role We are seeking a senior, results-driven sales leader to drive growth across Automation and Products & Equipment (P&E). You will lead a team of 10, own the full sales lifecycle, and deliver large, complex projects while building a strong, sustainable pipeline aligned to regional strategy.

Key Responsibilities Lead, coach and develop a high-performing sales team Deliver order intake, revenue and margin targets Own the bid/no-bid process and full sales lifecycle Build strategic key accounts and drive new business opportunities Maintain a robust pipeline of high-value opportunities Recruit, develop and performance-manage top talent Ensure strong sales governance, forecasting and reporting Must-Have Requirements Proven leadership experience in a regional/national sales role (team size 10) Intralogistics experience at a similar scale and complexity (current or within the last 5 years) Demonstrated success in selling complex projects £35m (ideally £75m) within the last 3 years Strong track record of building, developing and leading high-performing teams Experience managing the full lifecycle of complex, solution-based sales Commercially astute with strong focus on revenue, margin and risk management Highly driven with ambition to progress into future leadership roles Skills, Knowledge & Experience Degree-level qualification Strong intralogistics/automation industry experience Confident engaging with stakeholders at all levels Strategic and analytical mindset Ability to deliver results within defined timescales Strong financial awareness of project performance Solid understanding of automation technologies and their application across industries Previous line management experience Proficient in Microsoft Office and CRM tools (e.g. Salesforce) Full UK driving licence required (company car provided)

About Us:

Wills Consultants is an independent recruitment consultancy specialising in engineering, finance and office professionals. Wills Consultants has an extensive client base that ranges from the thriving SME sector through to national and international PLCs and actively support the Armed Forces Covenant.