General Manager

GENERAL MANAGER – FULL-TIME, LONDON Inspired by a shared love of fashion, sneakers and the surrounding culture, END. was founded in Newcastle upon Tyne back in 2005. Our first UK store brought together a curated mix of celebrated designers and emerging brands, many of which were previously hard to find outside of London. From day one, we’ve nurtured a community of like-minded individuals united by a love for this ever-evolving culture.

Today, END. serves over 2 million customers worldwide through a seamless blend of online and physical retail. Our industry-leading stores in Newcastle, Glasgow, Manchester, London, and Milan reflect our commitment to innovation, influence, and inspiration. We offer a carefully curated selection of menswear, womenswear, sneakers, homeware, and lifestyle products to a global audience.

At the heart of END. is our customer and it’s our people and culture that make the difference. With over 600 employees across our HQ, offices, and retail locations, our customer-first mindset continues to guide everything we do.

Here’s a breakdown of what you’ll be doing:

Commercial & Financial Accountability Own and manage the full P&L for the store, ensuring revenue, margin and cost targets are met or exceeded. Monitor and analyse key performance indicators (KPI’s) using insight to drive performance improvements across sales, conversion, ATV, UPT, stock loss and customer satisfaction. Set clear measurable objectives for the store and the team, linking daily performance to broader commercial goals.

Create action plans to optimise performance, resolve underperformance and capitalise on trading opportunities. Leadership & Culture Lead with authenticity and clarity, creating a culture of high performance, accountability and continuous improvement. Champion a values led inclusive and collaborative working environment that supports team engagement, well-being and career development. Coach, develop and inspire the store team to deliver exceptional results through effective people management, training and succession planning.

Customer & Client Relationships Ensure an exceptional customer experience is delivered at every touchpoint, consistently reflecting the brand’s values and service standards. Develop strong local and brand-level client relationships, including B2B opportunities where relevant. Leverage customer insight and feedback to shape store strategy, improve service delivery and increase loyalty

Operational Excellence Drive operational standards through efficient processes, compliance adherence and consistent execution. Work cross functionally with internal stakeholder e.g. Buying, People, Marketing) to align store initiatives with business priorities. Lead store planning including staffing, stock flow, VM and promotional activity. Strategic Contribution Influence wider business decision making by providing local market insight, competitor analysis and data driven recommendations. Understand macro and industry specific trends to proactively adapt and future proof store performance.

Play a key role in contributing to functional or business wide initiatives and projects that drive innovation and growth. Who we're looking for:

Responsible for the management of a department of significant importance to the business. Takes the initiative to keep own and wider teams’ skills and knowledge of their technical or professional specialty up to date. Broad and comprehensive technical understanding of different operational practises and systems across the department and function In-depth understanding of how all of the departments within the function interact and collaborate across the business to achieve business objectives.

Understanding of the industry, commercial awareness with…