Senior Copywriter, Product Marketing

Senior Copywriter, Product Marketing

Department: Alcumus

Employment Type: Permanent

Location: Global

Reporting To: Group Director, Product Marketing

Veriforce is seeking a Sr. Copywriter, Product Marketing to craft the voice of our Product function. You’ll partner closely with Product, Analytics, and Voice of Customer teams to create clear, compelling, and differentiated messaging that makes our products, insights, and strategies resonate with their audiences.

This role spans product marketing copywriting, analytics storytelling, customer communications, and high impact executive presentations. From defining value propositions that set us apart from competitors, to writing persuasive customer insights reports, to distilling data into narratives people remember - you’ll ensure our message is as powerful as our products.

Product Marketing Messaging

• Write clear, concise, and differentiated product messaging for enablement, one-pagers, newsletters, and customer communications.
• Define and articulate our value proposition and competitive differentiation.
• Support product launches with website copy, enablement materials, and collateral that drive engagement.
• Use AI based tools to streamline content creation and testing, ensuring messaging is both high quality and delivered faster.

Analytics Storytelling

• Translate complex data and performance metrics into narratives that highlight trends, impact, and opportunity.
• Partner with analysts to create data driven reports, dashboards, and executive summaries that are clear, concise, and compelling.
• Write accompanying copy for visual dashboards and infographics to reinforce key insights.

Voice of Customer Communications

• Draft feature announcements, change communications, and customer feedback summaries.
• Help transform user research and focus group results into stories and recommendations for internal and external audiences.
• Support creation of customer case studies and testimonials.

Executive & Strategic Presentations

• Write and edit PowerPoint content to ensure clarity, flow, and strategic impact.
• Collaborate with the Product & Experience Designer to pair powerful visuals with equally strong messaging.
• Adapt messaging for audiences including internal teams, customers, partners, and the board.

Content Consistency & Excellence

• Maintain a consistent voice and tone across all deliverables.
• Create and manage messaging frameworks and content guidelines to ensure alignment across teams.
• Edit and refine content from other stakeholders for clarity, impact, and style.

• Our value proposition and differentiation are clearly defined and consistently communicated across all product marketing and customer touchpoints.
• All major analytics deliverables include compelling, easy-to-digest narratives that drive understanding and action.
• Customer communications (feature launches, updates, insights) are timely, clear, and well-received by audiences.
• Executive presentations are story-driven and persuasive, pairing strong narrative flow with strong design.
• Stakeholders regularly seek your input for message clarity and storytelling guidance.
• Content templates and guidelines are in place, saving time and improving quality across the function.
• AI enabled workflows have been introduced that help accelerate writing, editing, and content repurposing without sacrificing creativity.
What you’ll need to be successful:
• 5 years of professional writing experience in product marketing, content strategy, or related fields.
• Proven ability to write clear, concise, and persuasive copy for multiple audiences and formats.
• Experience with data storytelling - turning numbers into narratives.
• Strong understanding of product marketing principles and competitive positioning.
• Skilled at editing for clarity, tone, and structure.
• Proficient in PowerPoint and comfortable shaping content for presentations.
• Excellent collaboration skills and ability to work across multiple teams and priorities.
• Comfort with using AI powered writing and productivity tools to enhance content quality and speed.
What you’ll get in return:

We want you to be able to do your best work here. We…