Head of Marketing

Our client is seeking a Head of Marketing with strong lead generation expertise to lead the marketing function for the UK business unit. The focus of this role is to drive sustainable growth by building a high-performing, lead-driven marketing engine that supports sales, improves conversion, and delivers measurable commercial impact.

This is a senior, hands-on role where marketing performance, pipeline growth, and ROI are central. The successful candidate will work closely with senior executives and cross-functional teams to ensure marketing is a core growth driver for the business.

• Develop and deliver a clear, results-focused marketing strategy with a strong emphasis on lead generation and conversion.
• Own and execute end-to-end lead generation and lead nurture programmes, aligned closely with sales objectives.
• Work collaboratively with senior leadership and key stakeholders to support revenue growth and customer acquisition.
• Lead multi-channel marketing activity across digital, social, and traditional platforms, maximising the use of marketing automation.
• Position marketing as a high-quality, performance-led function that consistently delivers qualified leads.
• Monitor, analyse, and report on campaign performance, pipeline contribution, and ROI, providing accurate forecasts and insights.
• Lead, mentor, and develop the marketing team, ensuring skills remain relevant and commercially focused.
• Manage and optimise the marketing budget to ensure maximum return on investment.
• Act as brand champion, ensuring consistent messaging and customer experience across all channels.
• Build strong working relationships with internal departments and external partners.
• Maintain a hands-on approach, actively contributing to campaign delivery where required.

• Proven experience in a lead generation focused marketing role, ideally within B2B financial services.
• Demonstrated success in building and scaling lead generation strategies that drive measurable business growth.
• Strong understanding of modern marketing communications, digital channels, and emerging technologies.
• Experience using marketing automation platforms, ideally Salesforce and Pardot.
• Commercially minded, data-driven, and highly performance focused.
• Strong leadership skills with the ability to inspire and develop high-performing teams.
• Strategic thinker with the confidence to operate at Board level, while remaining operationally hands-on.
• Experience developing KPIs, managing performance, and using data to optimise results.
• Agile problem-solver who thrives in a fast-paced, entrepreneurial environment.

• 25 days holiday + BH
• Hybrid working
• Training and Development Budgets