Senior Marketing Manager

Brighton BN1 4FY
and London EC2R 7HJ
– hybrid, at least 1 day per week in office, alternating between locations

Fixed term 12 months

Full time 35 hours per week

Salary £65100– £81300 depending on experience + Management Bonus

We consider all types of flexibility wherever possible, including locations, hours and working patterns.

We make health happen

Bupa Global is the premium health insurance arm of Bupa. Established in 1971, we provide individuals, small businesses and corporate customers international coverage with products and services so they can access the healthcare they need, when they need it, whether at home or when studying, living, travelling or working abroad.

A highly seasoned senior B2B and B2C Marketing Manager used to operating at a senior level, you’ll develop and deliver a market leading approach that can scale our customer base to maximise profitable commercial growth.

You’ll lead and execute an audience-led marketing strategy across Paid, Owned, and Earned media channels to drive awareness, engagement, and consideration targeted at international B2C and B2B audience and play a strategic role in planning.

Responsible for developing content and campaigns that reinforce our brand positioning and ensuring seamless execution of marketing initiatives, you’ll lead a marketing team, work cross-functionally with internal and external stakeholders and establish standards and guidelines with an aim to deliver return on marketing spend.

• Own and lead an integrated brand and marketing strategy across Paid, Owned, and Earned media grounded in insights to raise awareness of Bupa Global as leaders in International Private Medical Insurance (IPMI)
• Lead the development of audience-led campaigns, content marketing, events, sponsor ships, and partnerships to support long-term business objectives through ROI-based approaches.
• Make sure brand messaging and creative execution align with global and regional positioning while considering local market nuances.
• Effective budget management and allocation across all marketing channels
• Lead, motivate, and develop a team of marketers.
• Lead and manage relationships with external agencies to drive impactful campaigns.
• Drive brand performance through data-led insights, leveraging customer research, campaign performance data, and market trends.
• Own and lead reporting on brand campaign performance
• Work closely with Global Marketing, Digital, Sales, Compliance, Commercial and Product teams
• Partner with the Head of Marketing to support the wider region in key markets of Egypt and Kenya on a project and business need basis.

• Proven experience at a senior level in B2B and B2C brand marketing, integrated campaigns, and marketing.
• Strong leadership and coaching skills with the drive and commitment to build, lead and inspire a high calibre, motivated team.
• Strong relationship management with experience of liaising with external partners, third party suppliers, strategic creative and advertising agencies, key decision makers and internal stakeholder relationships.
• Able to focus on ‘big picture’ and to make strategically important decisions within agreed parameters without referral
• Exceptional experience of successfully influencing decisions with a wide range of stakeholders at all levels
• Impressive track record of marketing budgets and P&Ls.
• Sound understanding of Paid, Owned, and Earned media strategies, with experience in media strategy, planning and execution.
• Demonstrable hands-on experience with CRM, advertising and analytics platforms.
• Proven analytical and numerical skills
• Experience in managing agencies for creative and media strategy, planning and buying.
• Experience of managing a copy clearance process.
• Knowledge of International Private Medical Insurance would be great!

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

You’ll receive the following benefits and more:

• 25 days holiday pro rata, increasing through length of service, with option to buy or sell.
• An enhanced pension plan and life insurance
• A huge range of other benefits and online discounts

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.