Social & Influencer Manager Brand Marketing Team · Brighton HQ

The KILLSTAR brand-universe invites people to explore, discover and become who they are. We create an inclusive, expressive environment, both for our community and our team.

We are seeking a commercially aware and culturally fluent Social & Influencer Manager to own the end-to-end organic social and influencer strategy across KILLSTAR and its sub-brands (including COVEN and KREEPTURES).

Reporting to the Head of E-Commerce
, this role works closely with the Creative Director (Founder) to ensure brand expression remains culturally resonant while delivering measurable engagement, traffic and revenue contribution.

This is a channel ownership role, balancing brand integrity with commercial performance.

• Own the strategic direction and execution of organic social and influencer activity across Instagram, Tik Tok, Pinterest, Facebook, X, You Tube and emerging platforms.

• Develop and evolve a platform strategy that grows audience, engagement, traffic and affiliate revenue contribution.

• Ensure all channel activity aligns with brand guardrails while remaining commercially effective.

• Lead the social calendar, ensuring cohesive storytelling across drops, launches and promotional moments.

• Own and evolve the influencer ecosystem across gifted, affiliate and paid partnerships.

• Develop clear creator tiering and performance frameworks.

• Lead mid-tier and scalable creator partnerships, escalating major brand collaborations and Tier 1 partnerships to the Creative Director.

• Monitor, analyse and optimise influencer performance using codes, UTMs and affiliate data.

• Maintain oversight of budgets, spend tracking and ROI performance in partnership with E-Commerce.

• Work closely with the Creative Director to translate brand vision into platform-native expression.

• Collaborate with the wider Creative team to ensure asset pipelines support channel strategy.

• Protect and elevate the brand aesthetic across all social touchpoints.

• Maintain cultural relevance within alternative and subculture communities.

• Partner with Head of E-Commerce to ensure social and influencer activity contributes to traffic, conversion and affiliate revenue targets.

• Provide clear weekly and monthly reporting across engagement, growth, traffic and revenue metrics.

• Balance promotional activity with long-term brand equity and community growth.

• Lead and develop the social and influencer team, setting clear KPIs and direction.

• Collaborate cross-functionally with Product, Creative, Merchandising, Legal and Operations to ensure aligned campaign execution.

• Drive continuous improvement, innovation and trend adoption within the channel.

• Clear growth in engaged audience across key platforms

• Strong creator network aligned to brand ethos

• Measurable contribution to traffic and affiliate revenue

• Consistent, high-quality brand expression across channels

• Structured reporting and performance accountability

• Commercially literate and comfortable balancing brand with revenue performance

• Confident operating within a matrix structure

• Culturally fluent in alternative fashion and subculture communities

• Strong decision-maker with sound judgment

• Comfortable presenting performance and strategy to senior stakeholders

• Highly organised, proactive and accountable

• Resilient and confident managing multiple priorities

• Experience owning social and influencer strategy within a fashion, lifestyle or culturally-led brand

• Demonstrated success growing organic platforms and influencer programmes

• Experience working with affiliate programmes and performance tracking

• Strong understanding of social analytics and reporting

• Experience managing or mentoring team members

• Experience working cross-functionally within an e-commerce business

Hybrid working model: 3 days per week at Brighton HQ, 2 days remote. Full-time (37.5 hours per week) Monday to Friday.

We offer a competitive salary and a flexible benefits package designed to support your wellbeing and lifestyle.

You’ll receive a monthly…