Group Media Manager

We are recruiting for a Group Media Manager

Summary

This role has a crucial part to play in Nesta’s success, using the media as a key channel in building Nesta’s influence, profile and impact. Working as part of an expert communications team, you will plan and deliver media activity targeting policymakers and the wider policy and government communities, as well as specific practitioner groups or segments of the public.

Your focus will be largely but not exclusively on our three missions; health, decarbonising heat, and early years. You will also work widely and flexibly on a range of broader topics, collaborating with experts across all of Nesta, as well as working with researchers and behavioural scientists at BIT.

You will take a flexible approach to media audiences, focusing on traditional and legacy media as key sources of influence but also leaning heavily into ‘newer’ outlets and platforms, ranging from policy podcasts to media startups and key Substack influencers, as essential routes to the audiences we need to reach and engage.

This is a hands-on role that combines the tactical delivery of media activity with the strategic planning that is required to build Nesta’s media profile, protect our reputation and position us as an organisation that is a world leader in driving innovation for social good.

What you’ll be doing:

Lead on the development and delivery of UK media plans that support the strategic objectives of Nesta and BIT

• Work collaboratively to shape stories that involve a cross-functional range of colleagues from disciplines including data science, design, behaviour science and policy and research
• Actively seek out proactive opportunities to build our profile among journalists in our three mission areas (health, decarbonising homes, early years), as well as more generally
• Work with colleagues at BIT to grow and build the reputation of the organisation as a world-class research and innovation consultancy that uses a deep understanding of human behaviour to improve people's lives.
• Accelerate our journey from a primarily legacy media-focused media team to a hybrid model where ‘newer media’ is just as important, building relationships with these outlets, writers and broadcasters and securing high-impact coverage
• Monitor relevant breaking news stories and political and policy developments, identifying and quickly capitalising on relevant opportunities for Nesta’s missions and brand
• Protect Nesta’s reputation, develop and implement crisis management media strategies and rebuttal as required
• Identify, develop and maintain relationships with key media and internal and external stakeholders, including taking the lead on managing and coordinating internal and external relationships to progress media stories, statements and positions, with often competing priorities and time pressure
• Develop and maintain Nesta’s cohort of case studies across its consumer-facing projects and services, building relationships with these contacts as advocates of Nesta’s mission goals
• Ensure the smooth day-to-day running of the Nesta press office through developing shared resources and reporting key success metrics
• Support colleagues in the Nesta communications team by guiding and supporting their media outreach, and by acting as a source of expert advice on media for the rest of the organisation
• Covering media enquiries out of hours as and when required
• Deputising for the senior media manager as and when required

What we’re looking for:

• Professional media relations experience (essential):
  You will have proven experience of working in a busy press office (ideally a policy-focused media team), with at least 80% of your time spent on media. A creative thinker and experienced writer and editor, you will have experience working on a variety of stories and you think cross-channel. You have a solid understanding of how the media environment works, how it's changing and what that demands from organisations like Nesta and BIT.
• Knowledge and understanding of the UK policy context…