Head of Marketing

Head of Marketing

Location: Hybrid - Can be worked from our London, Birmingham or Leicester office
Salary: Competitive + benefits!
Contract Type: Full Time, Permanent
What We Can Offer You: 25 Days Annual Leave, Additional Holiday Purchase, Hybrid Working, Performance-Related Bonus, Life Assurance, Vitality Private Healthcare, Subsidised Gym Memberships, Cycle to Work scheme, Discount Vouchers and Access to Wellbeing Resources

Why Do We Want You

This is a role for someone who likes to be close to the business.

You ll be part of Wilmington plc, but fully embedded in Mercia Group (part of the Wilmington plc) working alongside its leadership team, getting under the skin of its markets, and taking clear ownership of how marketing supports growth.

You ll be Mercia s marketing lead and point of contact: setting direction, shaping priorities, and making sure the right support from our central marketing teams is focused on what matters most to the business.

If you enjoy taking ownership, building strong partnerships, and having real influence over how a business goes to market, we d love to hear from you!

Please note: To complete your application, you will be redirected to Wilmington plc s career site.

At Wilmington plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked apply !

As our Head of Marketing, you ll lead marketing for Mercia Group, taking clear ownership of how marketing supports its commercial goals.

You ll be the only marketer embedded in the business, shaping strategy, setting priorities, and turning business objectives into focused marketing plans.

By bringing strong commercial insight and clear direction, you ll help our central marketing teams deliver work that really supports Mercia s growth.

You'll be responsible for:

• Translating Mercia's objectives and growth ambitions into actionable marketing strategy and quarterly plans, with accountability for pipeline contribution, marketing ROI, and ongoing competitive analysis (including market positioning and win/loss patterns).

• Identifying, quantifying, and building business cases for growth opportunities across new geographies, product launches (GTM), market expansion, customer segments, revenue streams, and marketing investment.

• Partnering closely with Mercia's Managing Director, Sales, Product, Operations, and leadership teams to align priorities, review performance, understand customer and market dynamics, and uncover upsell and cross-sell opportunities.

• Owning marketing engagement with strategic professional body partners, aligning joint objectives, commercial priorities, and shared reporting requirements.

• Completing detailed, insight-led campaign planning briefs for central marketing teams, including commercial objectives, target personas, key messages, competitive positioning, success metrics, and channel strategy.

• Working closely with the Director of Demand and Director of Content to ensure campaign strategy aligns with execution capabilities, best practices, and business priorities.

• Tracking and analysing marketing performance using Mercia s dashboard, monitoring pipeline contribution, conversion rates, campaign ROI, cost per lead/opportunity, and competitor marketing activity.

• Translating performance data into commercial insights, optimisation priorities, and actionable recommendations for central delivery teams.

• Participating in quarterly website and digital journey reviews, identifying friction points, conversion barriers, and content gaps, and working with Web and Operations teams to prioritise improvements based on commercial impact.

• Ensuring Mercia s digital customer journey, messaging, and positioning consistently reflect business priorities and competitive differentiation.

What is the Best Thing About This Role

You'll get real ownership and visibility. You ll be the…