Brand Manager

Key Tasks / Main Duties

• Act as custodian of assigned brand(s), ensuring all elements of the brand strategy align to maximise business results.
• Manage all aspects of the product range, working with partners to bring products to market within key milestones and budget.
• Support the development of the brand line plan in collaboration with the Senior Marketing Team.
• Create and maintain brand preview documents and product line plans.
• Identify new opportunities through market and category gap analysis, becoming a true category expert.
• Develop A&P plans in collaboration with agencies and the Senior Marketing Team to ensure cost-effective use of promotional budgets.
• Brief and manage external agencies.
• Oversee and manage TVC edits.
• Build strong working relationships with licensors, working closely with the Marketing and Licensing Director; attend licence meetings and identify joint consumer and retail marketing opportunities.
• Develop and deliver brand presentations and sales materials at key times of year (toy fairs, spring and autumn previews).
• Plan and execute toy fair activity across the brand portfolio.
• Demonstrate a willingness to learn, continuously building knowledge and expertise within the marketing team.

• A degree in Marketing, Business Studies, or an equivalent qualification.
• 2–4 years’ experience, ideally within the toy, games, or entertainment industry.
• Strong teamwork and communication skills, as we work across multiple countries.

• Strong interest in toys and games.
• Outgoing, open, and energetic personality with a good sense of humour.
• A professional, self-motivated, and dedicated marketer committed to continuous learning and development.
• Strong initiative and creative problem-solving skills.
• Ability to listen to and understand others’ perspectives and objectives.
• Positive team player with excellent organisational and project management skills.

• Opportunity to work on fast-paced, high-performing international brands.
• Exposure to a multinational business with teams across the globe.
• Freedom to make your mark on the brands you manage.
• A fun working environment with experienced and driven colleagues.
• Work on exciting products with plenty of variety—no two days are the same.
• Competitive salary and company pension scheme.