Senior Social Media Manager

Senior Social Media Manager – Abbott Lyon

Rewarding Salary + Benefits

Manchester – Hybrid

We’ve teamed up with the fastest‑growing jewellery brand in the UK, Abbott Lyon, who are now in the market to secure a Senior Social Media Manager.

Abbott Lyon is one of the fastest growing D2C brands in the UK, named on the 2023 list of 100 fastest growing companies in the UK. Founded in 2015, Abbott Lyon’s customers love our range of affordable luxury products. Our mission is to create meaningful, trend‑led pieces for every moment. Our brand has particular appeal to customers who want to buy uniquely personalised, high‑quality, understated luxury jewellery and accessories for themselves or as gifts.

With a laser‑sighted focus on our bullseye customer, Abbott Lyon has successfully disrupted the jewellery market and won market share from well‑established competitors. Our core customer base sits in the UK however internationally we see a huge opportunity for our business. We have a solid three‑year growth strategy laid out and are seeking the very best in talent to support our ambitious growth objectives.

Our culture is built on creativity, innovation, and customer centricity. We work as one team and our people are the backbone of our growth and success. We expect our team to have a high growth mindset, be relentlessly driven, ambitious and be solutions based. What unites us as a team is our obsession around understanding and being there for our customers.

Our environment is highly innovative and our expectation is that we will always remain agile as a business in order to stay ahead of the competition.

We are seeking a highly skilled and experienced Senior Social Media Manager to join our Brand Marketing Team. This individual will be responsible for executing owned social media strategies and managing online presence to improve brand visibility and engage with our target audience. The ideal candidate possesses exceptional communication skills, a strong understanding of social media platforms, and an ability to think creatively and strategically.

Our ambition as a social‑first brand is to be a pioneer in the social space, leading innovation and creating highly engaging content that drives customer engagement. Social is our shop window, often the first interaction with the brand and we want to create desire and interest in this space to drive customer loyalty. In this role you will help drive best practice in this area and raise the bar of Abbott Lyon’s socials.

• Act as the point of contact for day‑to‑day Organic Social, accountable for output quality, consistency and performance across all brand social channels.
• Own social planning frameworks, calendars and workflows that underpin social delivery.
• Protect and elevate the brand image by overseeing posting and scheduling across platforms (with day‑to‑day execution owned by the Social Media Executive), quality checking content, captions, links, tagging, formats and timings to ensure accuracy and brand alignment.
• Champion and implement the social media strategy, ensuring all output adheres to Abbott Lyon’s tone of voice, brand aesthetic and values.
• Analyse social performance and apply insight to campaign reporting, trading conversations and ongoing optimisation of content and channel approach.
• Own social performance reporting across all platforms (supported by the Social Media Executive) delivering weekly and monthly reports and presenting clear, commercially relevant insight to the wider business.
• Ensure alignment with Product and Trading priorities across all planned and reactive content.
• Stay ahead of platform updates, algorithm changes and emerging trends, using performance insight to identify opportunities and continuously refine content direction, formats and cadence to drive engagement, growth and commercial effectiveness.
• Conduct regular competitor research to ensure Abbott Lyon’s social output remains ahead of the competitive set.
• Lead and own community‑driven initiatives, including competitions, challenges, UGC activations and brand collaborations, to drive loyalty and advocacy.
• Own the end‑to‑end planning and…