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Social Media and Digital Comms Lead

Job in City, Vale of Glamorgan, Wales, UK
Listing for: Greencore (Formally Bakkavor Group)
Full Time, Contract position
Listed on 2026-06-07
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Marketing Communications, Social Media Marketing, PR / Communications
Job Description & How to Apply Below
Location: City

Social Media and Digital Comms Lead

Salary: Competitive salary
Benefits: Benefits:
Company share save scheme, Competitive matched pension contributions, Life insurance up to 4 x salary

Location: Leeds or London Fitzroy
Ways of Working: Hybrid

Hours of work: Monday to Friday
Contract Type: Permanent

Why Greencore?

Following the combination with Bakkavor in January 2026, we're one of the UK's leading creators of convenience food, driven by a simple purpose: to make every day taste better.

As a vibrant and fast-moving business, we're proud to employ over 28,000 talented colleagues across 36 manufacturing sites and 21 distribution depots in the UK and the US.

Together, we bring delicious food to life. Our products cover every meal occasion from breakfast through to dinner and dessert, with lunch and snacking in between. In FY25, our shared passion helped us achieve combined revenues of approximately £4bn.

Our extensive direct to store (DTS) network, with 17 depots across the UK, allows us to deliver fresh and frozen food both our own and from trusted partners to thousands of stores every day, ensuring consumers enjoy the very best, whenever and wherever they shop.

What you'll be doing

Greencore's Communications team exists to protect and proactively build our reputation by driving impactful

engagement with all stakeholders. As Social Media and Digital Comms Lead, you will shape how

Greencore shows up externally - bringing together our website, social channels and corporate content to create a

consistent, compelling narrative about who we are and what we stand for.

You will lead our external channel presence and corporate storytelling, transforming our website and social

platforms into credible showcases of our leadership, innovation and responsibility. Across the business, you'll

harness colleague advocacy to boost employee engagement and bring our story to life through authentic

colleague voices. Acting as an internal journalist, you'll uncover and craft stories from across the business,

producing articles, blogs and multimedia content that strengthen our reputation and feed a coordinated,

high-quality pipeline of content across all external channels.

Working collaboratively with the wider Communications team, you will play a critical role in delivering an

integrated internal/external newsflow and ensuring consistent brand standards for all audiences. You will also

support the press office and crisis response as part of a well-coordinated external communications function

Role Accountabilities
  • Develop and own the external digital strategy and governance across Greencore's website and social channels to drive engagement and support reputation priorities.
  • Day - to - day management of our social channels, delivering a positive drumbeat of engaging posts that reflect our reputation priorities, responding promptly to issues or queries, and using data - driven insights to continually evolve and improve our approach.
  • Lead the strategic refresh and continuous improvement of our corporate website, ensuring it becomes a modern, engaging "front window" for Greencore.
  • Lead day - to - day social listening to surface early signals, trends and emerging issues, working closely with the Reputation & Media Lead to ensure insights are shared and acted on.
  • Create high-quality external content, including articles, blogs, videos, and graphics, that position Greencore as a leader in convenience food.
  • Ensure alignment with Talent Acquisition and L&D teams to ensure consistent, engaging employer brand messaging across digital and social channels, including guiding and empowering colleagues to act as effective brand advocates online.
  • Work with the CEO and Executive Team (where relevant) to build their advocacy on Linked In, helping them engage stakeholders, amplify major announcements and strengthen our external positioning
  • Act as an internal journalist, building relationships across the business to uncover stories that reinforce our reputation narrative.
  • Support the press office, PR and crisis communications, responding to media queries and contributing to reactive handling as needed.
  • Collaborate across the Communications function, ensuring digital…
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