Social Media Manager

Are you a creative social-first marketer who knows how to build engaged communities, create standout content, and keep brands culturally relevant? We’re looking for an experienced Social Media Manager to lead the organic social strategy for Oak Furniture land and help shape how customers connect with our brand every day.

Reporting to the Head of CRM, Loyalty & Communications, you’ll take ownership of our organic social media presence — driving brand awareness, strengthening community engagement, and increasing organic discoverability across all key platforms.

This is an exciting opportunity for someone who thrives on turning insights into action, spotting emerging trends, and creating content that people genuinely want to engage with. You’ll sit in the CRM, Loyalty & Communications team but will work closely with all areas of the business (Customer Service, eCommerce, Paid Social, Design, Product, and Retail to name but a few) so you’ll need to be able to work collaboratively - we’re all one team, working together to showcase the very best of the Oak Furniture land brand.

Based at our Head Office in Swindon, this role offers hybrid working, with two days in the office and three days from home.

• Develop and execute a comprehensive organic social media strategy across all relevant platforms (e.g., Facebook, Tik Tok, Instagram, Linked In, X, Pinterest, and You Tube)
• Work closely with the Paid Social team to ensure that the social strategy is aligned across paid and organic channels.
• Work with the media team to develop and execute a 'Social SEO' strategy, optimising video captions, alt-text, and profiles to ensure brand discoverability within platform search algorithms
• Work with customer services and PR functional specialists as required to ensure delivery of key messages as required by the business.
• Weekly & monthly measures — review organic social performance weekly and monthly against set KPIs and make recommendations for improvement and adaptations.
• Lead the integration of Generative AI tools (e.g., Google Gemini) for brainstorming, content scaling, and workflow optimisation, while maintaining brand voice and ethical standards.

• Drive community growth to drive brand awareness, by creating engaging content, tailored to each channel, that delivers key messages and improves consideration of the brand.
• Take an active role in quarterly content planning meetings with key internal teams, ensuring activity is aligned with other channels, including our broader event campaigns, and new product launches.
• Creating our brand tone of voice and content for Tik Tok, working closely with the wider media team on the Tik Tok strategy.

• Identify and manage influencer relationships to help create loyal brand advocates and support key campaign and product launches internally, ensuring content is suitable for both organic and paid channels.
• Regularly review UGC content to ensure it aligns with the Oak Furniture land brand values.
• Develop and manage relationships with like-minded brands to create scroll-stopping content.

• Previous experience in a social media role with experience managing a variety of social platforms e.g. Facebook, X, Instagram, Pinterest, and Tik Tok. Experience with organic content on You Tube would be an advantage.
• Experience in content creation is essential, with a flare for coming up with creative ideas to ensure Oak Furniture land stands out in people’s feeds.
• A passion for video and photography would be beneficial, as content creation will be a key part of your role.
• A track record of setting up and optimising social media campaigns organically.
• Strong communications skills and the ability to engage with people at all levels.
• Good analytical skills and the ability to review social media analytics, metrics, and reporting to drive decisions.
• Track record of managing budgets, and performance reporting.
• Experience of curating and managing influencer & content creators, with proven results.
• Experience of curating UGC content and delivering to brand standards.
• A high standard of English grammar, punctuation, and spelling.
• Solid…