Marketing Manager

Experience Education is a collection of leading educational travel brands, including Ski Bound, Travelbound, World Challenge, JCA Adventure, Edwin Doran and Masterclass, trusted by over 3,000 schools to deliver inspiring, life‑changing trips for more than 1.5 million young people for over 50 years.

We’re on a mission to create unforgettable experiences, and we’re looking for a talented Brand Manager to bring our brands to life across every touchpoint.

A hands‑on, creative and commercially focused role leading marketing activity across one or more brands. You’ll translate business targets into brand and campaign plans, drive enquiries and retention, and ensure every customer touchpoint, from awareness to post trip, is clear, consistent and compelling.

You’ll work closely with Digital, CRM, Sales and Product to understand performance, interrogate data, optimise activity, create content, manage partnerships and events, and uphold brand standards.

• Develop annual brand marketing plans and content calendars aligned to commercial objectives, supporting awareness, lead generation and repeat business.
• Deliver day‑to‑day marketing activity across digital, social, print, partnerships and events.
• Own media plan development and delivery, and relationship with publications
• Brief and coordinate creative, design and digital teams to deliver integrated campaigns.
• Own and optimise the customer journey for your brands, working with Digital, CRM and Sales.
• Maintain strong understanding of brand positioning, audience insight and customer behaviour.
• Supporting the Head of Marketing on specific brand related projects

• Own the content plan and calendars for your brand, creating purpose‑led, digital first content
• Work with designers & content creators to produce multi‑format assets (social, blogs, case studies, itineraries, brochures, email, video, presentations).
• Ensure content follows digital best practice (SEO, AEO, AI search), drives visibility and supports engagement, enquiry or retention.

• Manage delivery of partnerships and sponsor ships and coordinate activation plans.
• Lead planning and execution of branded events and exhibitions, including logistics, branding and collateral, supporting sales‑led events with relevant brand assets.

• Work with Digital to meet lead gen and CPL efficiency targets.
• Collaborate with Digital, Web/CX and CRM to optimise onsite experience and lifecycle communications
• Align reporting and data inputs across channel specialists.
• Work with Operations to ensure brand consistency across owned locations.

• Own brand toolkits and guidelines and act as brand guardian across tone, visuals and messaging.
• Support strengthening of the Experience Education umbrella brand.

• Own monthly performance reporting for your brands.
• Analyse channel, campaign and journey data to identify strengths, blockers and opportunities.
• Use insights to influence future campaigns, content and digital enhancements.
• Share learnings with Marketing, Sales and senior stakeholders.

• Experience in a Brand, Marketing or Campaign role (agency or client‑side).
• Proven lead gen, conversion and commercial performance experience.
• Strong brand, campaign and creative development capability.
• Ability to create or guide digital first content aligned with SEO/AEO/GEO.
• Confident briefing designers, photographers, videographers and agencies.
• Experience with events, partnerships and/or journey optimisation (desirable).
• Comfortable using marketing data to drive decisions and recommendations.

• Builds strong relationships across Sales, Operations, Product, Finance, Digital, CRM and Web teams.
• Skilled at managing multiple stakeholders (internal and external) and priorities.
• Clear communicator able to articulate brand and campaign requirements.
• Confident influencing and challenging where needed.

• Highly organised and able to manage multiple work streams.
• Commercially minded with a…