Programme Manager - Branding​/Special Projects Communications

Hays are delighted to be supporting a high-profile public sector organisation in South Yorkshire with the recruitment of a Programme Manager - Branding & Special Projects on a fixed-term basis until April 2027.

This is a unique opportunity to play a pivotal role in delivering a large-scale public-facing brand transformation project, supporting the development and rollout of a new integrated brand across a complex, multi-stakeholder environment.

Temporary Contract until April 2027
Salary: 55,949 - 59,907

Location:

Sheffield City Centre (Hybrid - close to train station)
Successful applications will live locally and be prepared to be in the Sheffield office 3 days a week

The Role

Reporting to the Director of Communications, you will lead the end-to-end delivery of branding and associated strategic projects. You will be responsible for driving consistency, quality, and engagement across all brand outputs, alongside ensuring alignment across internal teams and external partners.
Key responsibilities will include:

• Leading the development and implementation of a new brand identity, ensuring consistency across all channels and assets
• Managing agency relationships to deliver high-quality creative outputs
• Coordinating cross-functional working groups to maintain momentum, track delivery and manage timelines and budgets
• Supporting the planning and execution of a high-impact brand launch and communications strategy
• Engaging senior stakeholders, providing regular updates and strategic insight
• Ensuring effective rollout across both digital and physical environments with strong governance and quality control
• Driving internal engagement and adoption to embed the brand across the organisation
• Representing communications at partnership forums and stakeholder meetings
• Delivering bespoke projects as required within time and budget parameters

About You
We are looking for a driven and experienced programme or project professional with a strong background in branding, communications, or marketing delivery.

You will bring:

• Proven experience leading brand development or rebrand programmes within complex organisations
• Strong understanding of strategic communications and campaign delivery, including major launches
• Experience working with senior stakeholders in a matrix environment
• Demonstrable project/programme management capability, delivering to tight deadlines
• Ability to influence, engage and build relationships across multiple teams and partners
• Excellent communication skills, with the ability to present complex information clearly
• Strong analytical and problem-solving skills, with a proactive and solutions-focused approach
• Political awareness and experience operating in sensitive or public-sector environments (highly desirable)

Working Arrangements This is a hybrid role based in Sheffield city centre, within walking distance of the train station. Candidates must be locally based and able to attend the Sheffield office regularly.
Why Apply?

This is an opportunity to contribute to a high-impact regional project with real visibility, working at senior level and shaping a major public-facing initiative.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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