Brand & Conversion Marketing Executive – Medway Estate​/Hybrid

Wards of Kent Package

Start Date:

ASAP

Salary: £35,000

Location:

Medway City Estate with hybrid working (3 days office / 2 days home)

Hours:

Monday to Friday 09:00 – 17:30

Beneficial:
Full driving licence and your own car

Benefits:

• 33 days paid holiday, extra day off for your birthday.
• Pension, life insurance, company rewards & incentives.
• Free on-site parking.
• Employee assistance scheme.
• Paid entry fees for charity events.

This is not a traditional marketing role focused purely on advertising or content.

Your mission:

• Increase trust.
• Improve conversion.
• Support branches to win more business.

You’ll help customers understand why they should choose us, strengthen our local reputation and ensure branches have the right tools, campaigns and support to succeed.

You’ll help increase valuation-to-instruction conversion by building trust and improving presentation.

Responsibilities include:

• Reviews & testimonials strategy.
• Customer case studies & success stories.
• "Why Choose Us" content.
• Trust & reassurance messaging.
• Move Pal nurture journeys.
• Promotions & customer campaigns.
• Video Ask content & performance.
• Convert more opportunities into instructions.

Bring our culture and customer promise to life across the business.

Responsibilities include:

• Internal communications linked to The Arun Way.
• Supporting Outpassioning campaigns.
• Reinforcing Helping Principles.
• Gathering branch success stories.
• Sharing real customer moments.
• Turning success into compelling content.

Be the key link between Marketing and branches.

Responsibilities include:

• Supporting local campaigns.
• Acaboom content & optimisation.
• Prospecting materials.
• Letters & campaign content.
• Coordinating rollouts.
• Office-specific marketing support.
• Work closely with branches to help them perform at their best.

Help improve communication and engagement across the business.

Responsibilities include:

• Gathering branch feedback.
• Improving marketing communication.
• Reputation management & reviews.
• Campaign analysis & recommendations.
• Ensuring consistent messaging.
• Monitoring AI recommendation performance.

Strengthen our presence in local communities.

Responsibilities include:

• Fundraising & charity partnerships.
• Local visibility initiatives.
• Community engagement.
• Maintaining brand consistency.
• Helping branches build local trust.

This role is results-driven.

Your KPIs:

• Valuation-to-instruction conversion.
• Recommendation business.
• Review scores & volumes.
• Branch engagement.
• Campaign success.
• Staff feedback.
• AI recommendation performance.

You may already work in:

• Marketing / Brand.
• Communications.
• Customer Engagement.
• Branch Support.

You’ll likely have experience in:

• Campaign delivery.
• Customer communications.
• Reputation & reviews.
• Internal engagement.
• Trust-building content.
• Working with operational teams.
• Property experience (bonus).

Most importantly:
You’re proactive, commercially aware, relationship-driven and focused on helping teams succeed.

This role has real impact.

• Help customers choose us.
• Help branches win more business.
• Strengthen trust in our brand & communities.