Lifecycle & Content Lead

Location: Westminster Abbey

Job Description
hackajob is collaborating with Monument to connect them with exceptional professionals for this role.

The following information provides an overview of the skills, qualities, and qualifications needed for this role.

Lifecycle & Content Lead

London (Oxford Circus) | Hybrid: 2 days per week |

Reports to:

Director of Brand & Marketing

ABOUT MONUMENT

We're building something genuinely rare: a financial brand designed for the mass affluent, the professionals, entrepreneurs and ambitious savers that traditional banks have systematically underserved for decades.

We exist to make managing wealth simpler, smarter and more human, treating every client's wealth with the same care as if it were our own.

We hold over £7 billion in client savings, serve more than 100,000 clients, and were named the UK's fastest growing fintech in 2025. The momentum is real.

THE OPPORTUNITY

This is a retention and engagement ownership role. You'll define how Monument earns deeper relationships with clients after the first deposit, and how we use content and organic social to bring more of the right people in.

Lifecycle is the centre of gravity. Content and social are the channels that feed it, give it voice and earn attention from the audiences our paid channels can't reach. You'll start hands-on, building the foundations yourself, with a clear path to growing a team as the function scales.

For the right person, this is a rare brief: shape lifecycle and content from a near-blank canvas inside a pre-IPO challenger bank, in a segment nobody has properly cracked.

WHAT YOU'LL DO

Own the lifecycle strategy. Design and build onboarding, engagement, retention and reactivation journeys that turn first deposits into deep, long-term client relationships.

Build the messaging engine. Stand up the CRM stack, define segmentation, and ship email and in-app campaigns and triggered journeys that perform against measurable goals.

Set the content direction. Define what Monument has a right to say across long-form thought leadership, client education and brand storytelling, and use that content to drive both engagement of existing clients and attention from new ones.

Lead organic social, Linked In-first. Build a credible, distinctive presence that reaches the mass affluent where they actually are. Establish the voice, cadence and formats that earn engagement, not just impressions.

Own the brand voice in client comms. Work with Product, Design and Compliance to make sure every touchpoint, from a push notification to a quarterly statement, sounds like Monument.

Measure what matters. Report clearly on retention, deposit growth per client, engagement, content performance and social reach. Bring those numbers into commercial conversations.

Operate within a regulated environment. Move quickly inside FCA financial promotions and Consumer Duty obligations, working with Compliance as a partner rather than a gatekeeper.

Build the team. Start as a hands-on builder. Define the team you need as the function proves out, and hire the right people at the right time.

THE CHALLENGES YOU'LL TACKLE

Lifecycle as a growth lever. Acquisition gets the attention. Retention, deepening and reactivation are where the long-term commercial value lives. You'll prove that case in numbers.

A discerning audience. The mass affluent see through generic financial content. Your editorial standards, voice and judgement will set Monument apart.

Earning attention without paid spend. Organic reach in financial services is hard. You'll find formats and angles that genuinely earn engagement from a sceptical, time-poor audience.

Building inside regulation. Every email, post and notification sits inside Consumer Duty and FCA financial promotions rules. You'll find the creative space inside those constraints, not work around them.

THE MINDSET

Bias to Action. Ship, learn, refine. Prioritise outcomes over polish.

Radical Ownership. Accountable for retention, engagement and brand outcomes, not just activity.

Challenge with Intent. Push for stronger work through evidence, craft and clear thinking.

Intellectual Humility. Let the data and the audience guide decisions. Adapt when the evidence changes.

Low ego, high standards. Confident in convictions, open in thinking, collaborative in approach.

WHAT YOU BRING

Proven experience leading lifecycle or CRM in fintech, challenger banks or high-growth digital businesses, with editorial instinct strong enough to also lead content and social

Track record of building or significantly scaling a lifecycle or CRM function from an early stage

Hands-on expertise with modern CRM and marketing automation platforms, including segmentation, journey design and triggered messaging

Strong editorial judgement and a portfolio of content that demonstrates a distinctive point of view

Demonstrable success building organic social presence, particularly on Linked In, for a brand or for yourself

Strong analytical capability across retention, engagement, content and channel performance

Confidence with modern…