Digital Marketing & Learner Recruitment Manager

Description

Permanent | Full Time (37 hours per week) | MS1–MS3

Base Campus: Graig Campus (travel across all seven campuses required)

Coleg Sir Gâr and Coleg Ceredigion have an exciting opportunity for a Digital Marketing & Learner Recruitment Manager to join our dynamic Learner Recruitment, Progression & Partnerships Directorate.

Final date to receive applications: 16 February 2026

Department: Marketing

Location: Graig Campus

Compensation: £52,333 - £55,754 / year

You will provide leadership for all digital marketing, branding, and recruitment activity across Coleg Sir Gâr and Coleg Ceredigion.

You will lead the development and delivery of evidence‑based learner recruitment strategies, ensuring our campaigns are inclusive, bilingual, and aligned to our strategic priorities.

As a brand guardian, you will maintain consistency of tone, message, and visual identity across all platforms, while continuously improving our digital presence and user experience.

The role combines strategic planning with hands‑on leadership, digital innovation, and strong stakeholder engagement. You will work closely with senior leaders, curriculum teams, partners, and external agencies, and regularly represent the colleges at events and public‑facing engagements.

No two days are the same in this fast‑paced and influential role, which spans all seven campuses and a wide range of learner markets.

• Providing leadership and line management to the Digital Marketing & Learner Recruitment team, fostering a culture of collaboration, accountability, and professional development
• Leading the development and delivery of the College’s Recruitment Strategy across FE, HE, WBL and commercial provision
• Designing and delivering targeted, data‑driven recruitment campaigns that widen participation and support progression
• Acting as the College’s brand guardian, ensuring consistent and high‑quality marketing and communications across all channels
• Leading digital optimisation, including Hub Spot, Google Analytics, paid advertising, KPI dashboards and campaign reporting
• Using insight and analytics to evaluate impact, demonstrate ROI and inform senior decision‑making
• Overseeing learner journey communications from enquiry through to enrolment and transition
• Planning and delivering recruitment events including open days, taster events, fairs and awards
• Managing external suppliers and media partners to ensure value for money and high‑quality outputs
• Supporting the Executive Team with public‑facing communications, events and external engagement
• Building strong partnerships with schools, employers, Careers Wales, UWTSD and regional stakeholders

• Welsh Oracy (Listening/Speaking) - Level 2 Essential
• Welsh Literacy (Writing/Reading) - Level 2 Essential

Persons are welcome to apply for posts in Welsh and applications made in Welsh will not be treated less favourably than an application made in English.

• A degree‑level qualification in Marketing, Digital Media, Communications, Business or a related discipline (or equivalent experience)
• Fluency in Welsh and English, with the ability to operate professionally in both languages
• Proven experience of leading and managing marketing or learner recruitment activity within a complex organisation
• Strong digital capability, including analytics, CRM systems, campaign reporting and performance tracking
• Experience of leading teams, managing budgets and working with external suppliers
• Excellent communication and relationship‑building skills, with the confidence to engage at senior level

Professional marketing qualifications, leadership qualifications and certification in relevant digital platforms are desirable but not essential.

• Generous Holiday Allowance – Enjoy excellent annual leave entitlements of 37 days per year, plus college closure days and bank holidays.
• Fantastic Pension Scheme – Benefit from one of the most competitive pension contribution levels available through either the Local Government Pension Scheme.
• Car Salary Sacrifice Scheme – Access an affordable way to drive a brand‑new vehicle through our salary sacrifice plan.
• Learning & Development –…