Head of Marketing, Central Services

hackajob is collaborating with Kainos to connect them with exceptional professionals for this role.

Join Kainos and Shape the Future

At Kainos, we're problem solvers, innovators, and collaborators - driven by a shared mission to create real impact. Whether we're transforming digital services for millions, delivering cutting-edge Workday solutions, or pushing the boundaries of technology, we do it together.

We believe in a people-first culture, where your ideas are valued, your growth is supported, and your contributions truly make a difference. Here, you'll be part of a diverse, ambitious team that celebrates creativity and collaboration.

Ready to make your mark? Join us and be part of something bigger.

Our vision is to create a world-class business development and marketing capability for Kainos, underpinned by strong marketing technology, secure and scalable digital platforms, consistent ways of working, and a relentless focus on commercial outcomes.

The Head of Marketing, Central Services will play a critical leadership role in enabling Kainos' three business unit marketing teams to operate as a cohesive, data-driven and high-impact function. Sitting within Central Services and reporting to the CFO, this role is accountable for the Marketing technology stack, demonstrating marketing's impact through reporting, setting marketing standards, embedding governance, enabling scalable campaign execution.

The role will act as a central point of alignment between Business Unit Marketing Leaders helping to reduce fragmented or ad hoc activity to consistently be commercially focused.

What You'll Do

As the Head of Marketing, you will lead the Central Services marketing function, providing governance and operational excellence. This will be across key areas such as digital marketing, marketing technology, campaign operations, reporting, and process design.

You will manage a small team consisting of Digital Marketing and Brand. A key aspect of the role is acting as the central point of alignment between Business Unit Marketing Directors, Chief Revenue Officers and the Chief Marketing Officer, ensuring that all marketing activity is prioritised, measurable, and aligned to revenue outcomes.

You will own, evolve and support the day-to-day digital marketing and marketing operations ecosystem, including campaign execution, reporting, and marketing technology.

Key Responsibilities

• Marketing technology & process optimisation

Accountable for the evolution of the marketing technology stack including

Working closely with the Digital Strategy Manager you will ensure ensuring platforms are secure, governed and teams are enabled with repeatable frameworks, templates and automated processes.

• Marketing governance & prioritisation

Define and implement a centralised marketing governance model, acting as the control point for Business Units to adhere to central marketing guidance, standards and processes. Create and chair a forum focusing on prioritisation and confidently challenging activity that does not deliver impact.

• Digital marketing & campaign operations leadership

Accountable for the end-to-end campaign ecosystem, ensuring high-quality, scalable digital execution across platforms such as Marketo and MS Dynamics, with clear standards for campaign build, optimisation and performance.

• Reporting, insight & performance management

Define and embed standardised reporting frameworks and dashboards that provide clear visibility of pipeline contribution, conversion rates and campaign effectiveness, using data and insight to drive continuous performance improvement and ROI. Support teams to demonstrate value on Quarterly Business Reviews.

• Brand governance, standards & enablement

Define and enforce brand governance across the organisation by establishing consistent templates, guidelines and quality standards, while enabling marketers and wider teams with the tools, training and frameworks needed to deliver on-brand, high-quality marketing at scale and with AI.

• Business Unit alignment & stakeholder leadership

Partner closely with BU Marketing Leaders and Chief Revenue/Marketing Officers to translate business priorities into structured, executable…