Senior Marketing Executive

Location: Dublin

Senior Marketing Executive Date:
July 2026

Location:

Liberty Building, Dublin

Contract:

FTC 18 months
- Full Time

Working Hours:

37 hours
- Monday to Friday Hybrid Working:
We currently operate a hybrid working policy with a mix of working from the office and home. About Us Energia Group is a leading energy company in both RoI and NI, dedicated to decarbonising Irelands energy system. Through three key units

Renewables, Flexible Generation, and Customer Solutions (Energia in RoI, Power NI in NI) we offer advanced energy solutions. Were committed to driving Irelands renewable future and supporting local communities through initiatives like employee volunteering and community benefit funds. As a leading, long-term energy provider and infrastructure investor in Ireland, Energia Group currently supplies approximately 17% of the island of Irelands total electricity requirements and is responsible for approximately 20% of wind power capacity installed on the island.

We are looking for people who want to create impact in their roles and are energised to achieve their personal, professional and aspirational goals throughout their career with us. Our talented employees are our greatest asset, and we invest in their growth through Learning and Development programmes. We foster a safe, inclusive work environment, champion diversity, and are seeking people with positive energy to make an impact in their roles through a meaningful career with us.

About the Role We are seeking a Senior Marketing Executive to join the Customer Value Management (CVM) team on an 18-month fixed-term contract. The CVM team is responsible for managing customer value, developing and delivering retention strategies, and executing customer retention and lifecycle campaigns across the customer base. This role has been created to provide additional capacity and expertise within the team during a period of planned maternity leave.

The successful candidate will report to the Retention Strategy Manager and gain hands-on experience across a broad range of customer marketing and retention activities, including lifecycle marketing, customer communications, retention campaigns, stakeholder management, agency collaboration, customer analytics, and strategic customer value initiatives. Working closely with others across Marketing, Sales, Product, Customer Experience and Data teams, they will play a key role in delivering measurable customer and commercial outcomes.

Responsibilities Day-to-day, heres what your new role would look like:
Retention Strategy & Customer Value Management:
Develop and implement customer retention strategies to reduce churn and increase customer lifetime value (CLV). Champion the use of CLV across CVM activities and the business. Identify opportunities to improve retention performance through customer insights, segmentation, and market analysis. Work with the Sales & Retention team in Antrim to achieve this. Continuously review and optimise retention initiatives to maximise business value and ensure all campaigns are working towards the business plan.

Feasibility and analysis on initiatives:
Research and explore the feasibility of new strategic initiatives which would benefit the overall business strategy. Campaign Management:
Lead the end-to-end delivery of retention campaigns, from identifying opportunities, briefing relevant stakeholders, through to deployment and performance analysis. Develop targeted, data driven customer communications across multiple channels. Drive campaign optimisation through testing, personalisation, and continuous improvement. Data, Insights & Reporting:
Work closely with the Data Office to develop and enhance churn, propensity, and CLV models. Analyse customer behaviour and campaign performance to identify trends and opportunities. Monitor and report on retention KPIs, campaign performance, and business plan targets. Identify gaps and improvements for retention reporting and work with relevant teams to achieve this. Support in ad-hoc activities such as tariff changes, product roll outs and energy transition initiatives.

Flexibility to work on other areas as required. About You Key Criteria What Youll Need Third level degree or equivalent in Business, Marketing, Management or similar. Demonstrated experience in a similar role. Experience working with customer data, segmentation, analytics and reporting. Self-starter with the ability to work on own initiative. Strong attention to detail and organisational skills. Desirable Criteria
- These help decide between those who meet all the above key criteria:
Commercially focused with strong analytical skills. Experience or knowledge of marketing automation tools like Adobe Campaign. Experience managing multiple stakeholders across multiple tasks. Excellent communication skills, building relationships and stakeholder management. If you are enthusiastic about this role but dont meet every single requirement, we still encourage you to apply. Your past experiences might be…