Senior B2B Marketing Manager

Senior B2B Marketing Manager

For more than 60 years, David Austin Roses has been growing and breeding roses in Albrighton, Shropshire, guided by the same care, patience and attention to detail that have defined the business since it was founded in 1961.

Today, we sell to gardeners and growers around the world, both directly and through our trade and wholesale partners. We remain a family business, now in our third generation, and the same care that goes into breeding a rose goes into everything else we do.

Our offices sit within the nursery, among growing fields, breeding greenhouses, walled rose gardens and the original family farmhouse. It is a place where horticulture, craftsmanship and innovation come together every day.

From Rose Breeding and Production to Digital, Marketing, Customer Services and Visitor Centre team, every person plays an important role in helping our business continue to grow. Many of the people who work here have been with us for years, some for decades, and we are proud of the knowledge, passion and experience they bring.

Following an earlier recruitment process, we've taken some time to refine the role and are pleased to bring this role back to market with a clearer brief....

David Austin Roses | Albrighton, Shropshire, West Midlands (Hybrid, 4 days a week onsite)

Some brands are built. Ours has been cultivated for over 60 years.

At David Austin Roses, we're known around the world for breeding roses that combine the beauty and fragrance of old garden roses with the strength and repeat flowering of modern varieties. As a third‑generation family business, we're proud of our heritage, but we're equally focused on what comes next.

We're looking for a Senior B2B Marketing Manager to help grow our trade business, strengthen our partnerships, and ensure the David Austin brand is represented beautifully wherever our roses are sold.

This is a rare opportunity to join one of Britain's most respected premium brands in a newly evolving marketing role.

Working closely with our Head of Brand & Content, you'll lead marketing across three key business areas:

• Wholesale
• International Partner Network

You’ll develop campaigns, sales tools and retail marketing that help our customers sell more roses while ensuring every touchpoint reflects the quality and craftsmanship that define David Austin.

This is a strategic role, but it's also hands‑on. One day you could be planning an international trade campaign; the next, refining a product sheet, creating point‑of‑sale materials or supporting a major customer presentation.

As our trade marketing continues to grow, you'll have the opportunity to shape the function and, over time, build a team around you.

You’ll be responsible for:

• Championing the David Austin brand across every trade and partner touchpoint.
• Creating compelling marketing that helps our sales teams win business.
• Developing launch packs, product sheets, presentations and sales toolkits.
• Producing retail‑ready point‑of‑sale and seasonal campaigns for garden centres.
• Helping develop our visual merchandising so our brand stands out in‑store.
• Leading our presence at exhibitions and trade events.
• Supporting international partners with localised marketing assets and campaigns.
• Gathering market insight and competitor intelligence to inform future activity.
• Managing multiple projects, agencies and suppliers to deliver high‑quality work on time.
• Identifying opportunities to improve how we market through trade channels as our business evolves.

You’re equally comfortable speaking to trade buyers and consumers, and you understand how wholesale and direct‑to‑consumer marketing work together to build a successful premium brand.

You’ll bring:

• At least seven years’ marketing experience with strong B2B and trade expertise.
• Experience with in a premium or lifestyle brand operating across wholesale and direct‑to‑consumer channels.
• A track record of creating marketing that supports commercial sales.
• Experience producing retail marketing, launch campaigns and point‑of‑sale materials.
• An eye for visual merchandising and in‑store brand presentation.
• Excellent project management and…