CRM Manager

Swindon | Hybrid Working (2-3 Days Per Week in the Office)
£45,000 - £50,000 + Benefits

We're partnering with a growing omnichannel retail business that's investing heavily in its customer retention strategy and looking for a commercially minded CRM Manager to take ownership of its CRM function.

This is a fantastic opportunity for someone who enjoys combining customer insight, data analysis and CRM execution to drive measurable business performance. You'll own the CRM programme end-to-end, helping the business better understand customer behaviour, increase repeat purchasing and build stronger long-term customer relationships.

Working closely with senior stakeholders and specialist technical partners, you'll have the opportunity to influence strategy, improve customer journeys and make a visible impact on a growing business.

• Own our Klaviyo programme: life cycle flows (welcome, abandoned cart, winback), segmentation, and day-to-day campaign delivery
• Drive activation of database members into paying customers, turning sign-ups and engaged contacts who haven't yet purchased into first-time buyers
• Grow the database itself: identify and build new acquisition routes into Klaviyo so there's a bigger, healthier pool to activate and retain
• Dig into customer and order data to understand repeat-purchas...