Paid Media Specialist

Paid Media Specialist (PPC / Paid Search)

£50,000 Witney, Oxfordshire Hybrid

Google Ads
• PPC
• Paid Media
• Meta Ads
• Facebook Ads
• Tik Tok Ads
• Performance Marketing

An opportunity has arisen for an experienced Paid Media specilaist to join a growing digital marketing team and take ownership of performance across a diverse portfolio of client campaigns.

This is a hands-on role combining strategy, campaign management and team leadership, with responsibility for delivering measurable results across paid search, shopping and paid social channels.

The Role

• Lead paid media strategy across Google Ads, Microsoft Ads and Paid Social platforms

• Plan, build and optimise campaigns across Search, Shopping, Performance Max, Display and You Tube

• Manage Paid Social campaigns across Meta (Facebook & Instagram) with exposure to Tik Tok desirable

• Oversee Google Merchant Centre and product feed optimisation

• Manage campaign budgets and drive performance across multiple accounts

• Monitor and improve KPIs including ROAS, CPA, CPL and conversion rates

• Lead and support a small PPC team to maintain high campaign standards

• Ensure accurate tracking and reporting using GA4 and conversion tracking tools

• Provide clear performance insights and recommendations to clients

About You

• Strong hands-on experience managing Google Ads / PPC campaigns

• Experience across Search, Shopping and Performance Max

• Experience running Paid Social campaigns across Meta (Facebook & Instagram)

• Exposure to Tik Tok Ads desirable

• Good understanding of Google Analytics (GA4) and conversion tracking

• Experience mentoring or managing junior PPC specialists

• Strong analytical mindset with commercial awareness

• Excellent communication and client-facing skills