Senior Digital Marketing Manager

This is a hybrid role with a minimum of three days in the office per week.

At Cotswold Outdoor Group, the outdoors isn’t just where we work, it’s who we are. Every day, our head office teams play a vital role in helping people get outside, explore more, and experience the world around them.

We’re looking for a Senior Digital Marketing Manager to join us on that journey. This role is about more than just day-to-day responsibilities, it’s about shaping how we inspire our customers, support our stores, and grow our community of adventurers.

We’ve officially made the move to our new office in the heart of Swindon and couldn’t be more excited. Our brand-new sustainable office at 1 Newbridge Square puts us right next to the train station and the new bus boulevard, making it easier than ever to connect. This move marks an exciting new chapter in our journey, and our new space has been designed with the future in mind – supporting collaboration, wellbeing, and our commitment to working more sustainably.

We believe life’s better when it’s lived outdoors. From hiking and wild swimming to simply stepping away from the screen, nature helps us feel alive.

At our head office, every role helps make those adventures possible. Whether it’s shaping our systems, supporting our teams or driving key initiatives, you’ll play a vital part in helping people get outside and explore more.

We’re part of the Cotswold Outdoor Group, including Runners Need and Snow + Rock, offering trusted brands, expert advice, and a commitment to protecting the planet.

Whether it’s your first step or your next move, you’ll find opportunities to learn, grow, and be part of something bigger.

As Digital Marketing Manager, you will lead the end-to-end digital marketing strategy across paid and organic channels to drive customer acquisition, engagement and revenue growth. Working closely with internal teams and agency partners, you will use data, insights and innovation to optimise performance, maximise return on investment, and ensure digital activity supports wider commercial and brand objectives.

• Develop and deliver a comprehensive digital marketing strategy across paid and organic channels, aligned to business growth, customer and brand goals.
• Lead digital performance planning, budget management and forecasting to maximise ROI and achieve revenue targets.
• Oversee paid media activity across search, social, display and affiliate channels, driving continuous optimisation and testing.
• Support SEO and content marketing initiatives to increase organic traffic, engagement and revenue contribution.
• Monitor campaign performance using data, analytics and customer insights, establishing clear KPIs and reporting frameworks.
• Manage agency and partner relationships, ensuring high-quality delivery, accountability and value for investment.
• Collaborate with brand, product, trading, analytics and technology teams to deliver integrated marketing campaigns and initiatives.
• Lead, coach and develop the digital marketing team while driving innovation, governance, compliance and digital best practice across all activity.

• Has proven experience developing and delivering end-to-end digital marketing strategies that drive commercial growth and customer engagement.
• Demonstrates strong expertise in paid media channels, including search, paid social, display and affiliate marketing, with a focus on performance optimisation.
• Possesses a solid understanding of SEO, content marketing and conversion rate optimisation to support sustainable growth.
• Is highly analytical, with the ability to interpret complex data, measure performance and translate insights into effective actions.
• Has experience managing budgets, forecasting…