Performance Marketing Manager

Location: Moreton and Fyfield Ward

The role As Performance Marketing Manager, you'll own paid media performance across Google, Meta and Tik Tok for Livefoods Direct — driving efficient customer acquisition and revenue growth through every paid channel we run. You'll set the strategy, manage the budget, and be judged on the numbers that matter: ROAS, CAC and paid-channel revenue. What you'll do Own paid media strategy and execution across Google Ads (Search, Shopping, PMax), Meta Ads and Tik Tok Ads Manage GA4 measurement and reporting, keeping tracking data clean and trustworthy Build and maintain customer audience segments across ad platforms Forecast and manage paid media budgets, with clear visibility of planned vs.

actual spend Report on paid channel performance directly to the Head of E-commerce Own KPIs including ROAS by channel, blended CAC, paid-channel revenue vs. target, new customer volume and tracking data quality About you Essential: 4 years' hands-on paid e-commerce campaign management Hands-on experience running Google Ads:
Search, Shopping and Performance Max Hands-on Meta & Tik Tok (GMV Max) Ads campaign management Confident with GA4, audience building/segmentation and budget forecasting Clear, confident communicator — you'll be reporting results and rationale to senior stakeholders Able to be in our Harlow office Tuesday–Thursday Nice to have:
Amazon Ads, Google Tag Manager or product feed tools Woo Commerce familiarity SEO knowledge Live food or wider pet industry knowledge What we offer A newly created role with real scope to shape strategy as the team and the division grow £45,000–£50,000, plus a hybrid working pattern (2 days remote, 3 days on-site) Budget ownership and a direct line to the Head of E-commerce