Senior Manager, Consumer Marketing

Description
The Senior Manager, Consumer Marketing serves as the execution lead for consumer marketing, partnering with internal stakeholders and agency partners to bring consumer strategy to life across digital and omnichannel experiences. The Senior Manager will oversee execution of consumer campaigns, manage agency partners, lead promotional review for consumer materials, and continuously optimize performance through data and analytics. Reporting to the Senior Director, Consumer Marketing, this role partners closely with the Director, Consumer Marketing and sits at the intersection of strategy and execution.

The Senior Manager ensures that consumer campaign timelines stay on track, that owned digital channels perform and remain compliant, that every promotional asset moves efficiently through the MLR process, and that performance data is translated into actionable insights for the team. The ideal candidate is an operationally fluent pharmaceutical marketing professional with hands‑on experience in website management, MLR/PRC processes, campaign project management, and digital analytics.

A highly detail-oriented self‑starter who thrives in a launch-stage environment and can manage multiple work streams simultaneously without losing sight of quality or compliance.

Warren, NJ- minimum 3 days on site

$155-180k

• Serve as the day-to-day lead for consumer agency partners, including media, digital, CRM, analytics, creative, and web agencies.
• Translate consumer marketing strategy into actionable agency briefs and integrated execution plans.
• Lead weekly agency status meetings, ensuring priorities, timelines, dependencies, and deliverables remain aligned.
• Partner with agencies to recommend campaign optimizations based on performance data and evolving business priorities.
• Hold agency partners accountable for executional excellence, proactive thinking, and continuous improvement.

• Serve as the business owner for the Viaskin Peanut consumer digital ecosystem, overseeing the strategy, launch, governance, and ongoing optimization of the patient website and other owned consumer channels in partnership with agency partners.
• Own digital content governance across consumer channels, ensuring timely publication, regulatory compliance, content lifecycle management, and alignment with evolving brand priorities.
• Ensure brand and messaging consistency across all owned digital channels, including the website, email programs, CRM-driven touchpoints, and patient portal experiences, working closely with agency partners to deliver integrated campaigns
• Partner with media and digital agencies to execute and optimize consumer digital campaigns across search, social, display, CRM, and other owned and paid channels, using performance insights to continuously improve engagement and conversion.
• Ensure consumer-facing digital assets remain current, compliant, and readily available across platforms, maintaining strong governance, version control, and alignment with promotional review requirements.

• Serve as the Consumer Marketing lead for promotional review, ensuring all consumer-facing materials enter and move through the PRC/MLR review cycle on schedule.
• Partner closely with the consumer marketing team and agency partners to prepare MLR submission packages, managing annotation, reference documentation, and routing within Veeva Promo Mats.
• Maintain the consumer promotional asset library within Promo Mats, ensuring version control integrity, accurate expiration tracking, and proper archiving of superseded materials.
• Build and manage the PRC submission calendar, coordinating across agencies,…