Social Media And Digital Executive

Location: Hammond Street

Job Description Main purpose of role: NThe Social Media & Digital Executive plays a pivotal role in developing the social media presence of Sarah Nelson’s Grasmere Gingerbread through planning, creating, scheduling, and posting effective social media content. Combining creativity with strategy, the Social Media & Digital Executive works to achieve two core objectives;  firstly, to build brand awareness via all relevant social media channels and, secondly, to drive new audiences to the Grasmere Gingerbread website and outlets.

NSalary: £30’000 - £35’000 (dependent on skills, experience and relevant qualification) N

Location:

Grasmere, Lake District National Park (on-site role) NDays & hours of work:
Monday to Friday 40 hours;  9.00 am to 5.30pm (1 hour for lunch) plus an additional 2.5 hours covering evenings and weekends off-site for social channels. NMain tasks of role: NSocial Media:  N  Manage, maintain and grow all company social media accounts - Facebook, Instagram, X, Linked In, Tik Tok, You Tube;
Build and implement an exciting content calendar plan for Grasmere Gingerbread social media channels;
Develop creative, innovative and engaging content (photography, videography, copy);
Ensure consistency of ‘tone’ and ‘voice’ (written and visual) within compelling narratives that reflect the traditional values of the Grasmere Gingerbread brand;
Community management by actively listening and reacting appropriately across different platforms to sustain and engage the audience;
Respond reactively & positively to all customer service enquiries;
Initiate and implement collaborations & competitions that raise awareness and generate a positive buzz for Grasmere Gingerbread;
Source, liaise, communicate and coordinate micro-influencer/influencer opportunities;
Monitor, track, analyse, interpret and report on social media platform performance to effectively enhance and tailor future content to drive growth using tools/software such as Google Analytics, Hootsuite, Link Tree and Meta insights. N Digital Marketing: N  Execute digital advertising campaigns on Meta Business Suite and adjust schedules based on performance data;
Understand and coordinate with external agencies for PPC/Google Ad campaigns and monitor using GA4;
Work closely with Head of Marketing & Sales to progress the overall marketing objectives of the business;
Where appropriate manage and administer budgets;
Stay up to date with the latest digital marketing trends and innovations within the industry. N Photography: N  Product and setting photography;
Use of Adobe Lightroom/Photoshop and photography editing software;
In-house andPR photography requirements;
Liaise and coordinate photography shoots with external photographers;
Operate and amplify Grasmere Gingerbread Pinterest account. N Video:  N  Manage and utilise Grasmere Gingerbread You Tube Channel;
Film, edit and upload, reels, videos of Tik Tok, Instagram and Vimeo. N Design: N  Support the team with creation of graphics for marketing and sales assets with Canva or Adobe Illustrator;  Other responsibilities and duties:  N  Photo library management to ensure content is named and categorised properly and accessible for the team;
Responsible for media archive (includes press, print, audio, video);
Budget management for digital advertising campaigns;
Responsible for Grasmere Gingerbread account on Eventbrite;
Create and coordinate Grasmere Gingerbread email footers using Wise Stamp software;
Other relevant activities out with immediate job description that may positively impact upon sales and marketing activity. N

Role requirements:

N  Significant experience managing social media and content creation;
Proven success running digital campaigns;
Meticulous attention to detail is paramount;
Ability to…