Audience, Insight and Evaluation Lead

Role title: Audience, Insight and Evaluation Lead

TPR grade & pay group: Grade 6, Principal

Directorate: Market Oversight

Salary: £63,089 Per Annum

Contract type: Permanant

Location: Brighton/hybrid 6 days per month in the office

As the Audience, Insight and Evaluation Lead, you will help ensure that TPR's communications are shaped by evidence, insight and a clear understanding of audience behaviour.

Working at the centre of TPR's developing strategic planning function, you will bring together research, data and insight from across the organisation to support audience-led planning, communications activity and organisational priorities.

Your work will help TPR focus on the issues that matter most for pensions reform and members' interests, contributing to communications that support meaningful behaviour change among trustees, administrators, employers and those who influence them.

You will work closely with colleagues across Evidence, Research and Analysis, Digital and Data, and Marketing & Engagement to develop insight, apply behavioural frameworks, commission research and evaluate the impact of communications activity. The role also involves supporting the design and testing of behavioural interventions, translating complex evidence into practical recommendations, and ensuring learning is used to improve future planning and delivery.

This is an opportunity to make a meaningful contribution to TPR’s objectives while continuing to develop expertise in insight, evaluation, behavioural science and strategic communications.

• Enjoys using evidence, research and data to improve decision-making and outcomes.
• Is motivated by understanding audience behaviour and helping shape communications that support positive change.
• Likes turning complex information into practical recommendations that others can use.
• Values collaboration and enjoys working with people from different teams and disciplines.
• Takes a thoughtful and analytical approach to solving problems and improving ways of working.

• Experience developing theories of change, behavioural frameworks and evaluation frameworks in a regulatory context.
• Experience applying qualitative and quantitative research findings to communications strategies and behaviour change interventions.
• Experience managing external agencies and suppliers.
• Experience communicating complex evidence clearly to senior and non-specialist audiences.
• Strong understanding of behavioural science and experimental design and their application in a regulatory context.
• Ability to interpret and translate qualitative and quantitative research into clear, actionable communications recommendations.
• Strong ability to present and visualise complex evidence in formats that support senior decision-making.
• Postgraduate degree in psychology, behavioural science or a related discipline, or equivalent experience.

• Genuine opportunities for learning and development.
• A values-led, inclusive environment.
• Hybrid working and flexible shift patterns.
• A vibrant workplace with employee networks (Disability, Family, LGBT+, Minority Ethnic, Mental Health, Women's).

We offer 25 days annual leave plus bank holidays, a hybrid working model, 35 hour working week (full-time), flexible working patterns, and flexitime. We also provide competitive parental leave, as well as a Civil Service Pension with an average employer contribution of 28.97%. Our dedicated benefits portal (Edenred) offers retail, gym, tech and restaurant discounts, and a cycle to work scheme.

Find Out What Benefits a Civil Service Pension Provides.

TPR strives to be a high-performing organisation, and we prioritise our people's growth and well-being. We offer various learning, secondment and development opportunities, support flexible working, and foster a diverse and inclusive environment.

Equality, diversity and inclusion is very important to us and we strive to make sure everyone has an equal opportunity to succeed. Our modern Brighton offices are in Telecom House overlooking Preston Park, they are over two floors of a shared building facility and when designed in 2023 we…