Commercial​/Customised B2B Sales Executive

Commercial / Customised B2B Sales Executive

Luxury Health & Wellness Hybrid London W1

50,000 + Uncapped commission (Expected OTE: 100,)

Sunlighten is the world's leading infrared wellness brand, working with luxury hotels, destination spas, premium gyms, wellness clinics, developers, architects, designers, and high-end residential clients globally.

As the UK commercial market continues to grow, Sunlighten is seeking a Commercial / Custom Sales Executive to join its London-based team, operating from the flagship Great Portland Street showroom.

This role is positioned with greater emphasis on complex, higher-value, and more bespoke projects. It is well suited to a commercially mature sales professional comfortable managing longer sales cycles and multiple stakeholders.

Commercial and Customised Sales form a single integrated sales cycle. This role focuses on opportunities where solutions require deeper consultation, specification input, and close collaboration with technical and delivery teams.

Key Responsibilities:

Manage and convert complex Commercial and Customised B2B opportunities from initial enquiry through to pricing agreement and order placement.

Lead higher-value and more bespoke projects, often involving multiple decision-makers and longer sales cycles.

Conduct in-depth discovery conversations with architects, designers, developers, operators, and senior commercial stakeholders.

Act as a trusted advisor, guiding clients through solution design, specification considerations, and commercial decision-making.

Host and lead client meetings and demonstrations within the Great Portland Street showroom.

Collaborate closely with internal technical, CAD, and delivery teams once commercial terms are agreed.

Represent Sunlighten at UK and European trade shows, exhibitions, and industry events.

Maintain detailed and accurate CRM records across pipeline, forecasting, and conversion.

Candidate Profile:

Proven experience in consultative B2B sales, ideally managing complex or bespoke solutions.

Likely background selling specification-led, premium, or design-led products or services such as hospitality FF&E, wellness or spa solutions, architectural products, luxury interiors, high-end residential solutions, or complex B2B services.

Comfortable managing longer sales cycles with multiple stakeholders, including architects, designers, developers, procurement, and senior commercial decision-makers.

Strong active listening, questioning, and influencing capability, with confidence navigating ambiguity and bespoke requirements.

Commercially astute and credible in premium environments, able to position value rather than price.

Package:

Base salary: 50,000

Uncapped commission

Expected OTE: 100,

Apply today. Reference: (phone number removed)