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MICE Sales Manager

Job in Brighton, TR2, England, UK
Listing for: Apex Hotels
Full Time position
Listed on 2026-03-15
Job specializations:
  • Sales
    Business Development, Sales Manager, Client Relationship Manager
Job Description & How to Apply Below
Location: Brighton

Why Join Apex Hotels?

A warm welcome into the Apex family on joining us as a MICE Sales Manager, Scotland. We care about our guests and each other and we live by our values of Trust, Passion, Friendliness and Teamwork. By bringing your personality, passion, and ideas to the role, you will add a new dynamic to our innovative and supportive team. We believe it is our personality, style and friendliness that makes Apex Hotels.

Role Overview

We are looking for a MICE Sales Manager, Scotland to oversee the sales strategy and operations for Apex Hotels. You will be responsible for developing and implementing effective sales plans and tactics to generate new business and amplify revenue streams within the MICE segment. You will also build and maintain strong relationships with key clients and partners, ensuring high levels of customer satisfaction and loyalty.

Main

Responsibilities
  • Strengthen relationships with key MICE customers and uncover additional opportunities within those accounts to increase penetration and maximise profit, targeting F&B and corporate opportunities.
  • Employ a consultative approach to drive MICE revenue growth and fortify relationships across various markets.
  • Research, identify and establish new business sales contacts, develop relationships and distribution opportunities from existing MICE programs and partners.
  • Liaise and work closely with the Scotland-based Groups and Events Managers and their teams, together with the Revenue and wider Sales Team.
  • Maintain an in-depth knowledge of agent and end-user booker accounts, and work with the Group Director of Sales to create bespoke MICE offerings.
  • Be flexible to regularly facilitate the entertainment of MICE agents/clients.
  • Travel domestically and internationally to key MICE trade shows, client offices and emerging business markets.
  • Travel regionally across all geographical areas of the portfolio as required.
  • Generate MICE revenue growth using a consultative selling approach to maintain and expand relationships in this market and sub-markets.
  • Manage a team of regional MICE Sales Executives to ensure individual and department goals are achieved.
  • Maintain an in-depth knowledge of agent and end-user booker accounts, and work with the Group MICE Sales Director to create bespoke MICE offerings.
About You

We welcome people with diverse experiences and backgrounds. To excel in this role, you will be a natural communicator with a passion for customer service and satisfaction. Your proactive demeanour, combined with a proven track record in galvanizing sales and events teams, will help deliver innovative solutions to maximise revenue potential. As the MICE Sales Manager, Scotland, you will have:

  • Multi-property experience in the MICE sales area.
  • Experience in MICE sales management, preferably in the hotel industry.
  • Strong leadership skills with the ability to coach, mentor, and inspire a team of sales professionals.
  • Excellent communication and interpersonal skills, with the ability to negotiate and influence at all levels.
  • Ability to identify opportunities and challenges and develop creative solutions.
  • Knowledge of hotel operations, revenue management, hospitality industry trends and best practices.
  • Deadline-oriented while managing resources within budgetary confines.
  • Proficiency in Microsoft Office and data analysis using spreadsheets for budgetary oversight.
Benefits

You will work with great people, enjoy your time at work, develop new friendships and skills, and receive a competitive pay alongside a generous range of employee benefits, including:

  • 30 days holiday
  • Training and development from day one
  • Employee events and celebrations
  • In-house company interactive employee communication app
  • Access to our gym and pools
  • External Employee Assistance Programme
  • Financial wellbeing app with flexible pay options
  • £200 referral bonus

Following your first successful 3 months, you’ll also receive:

  • Discounts and wellbeing platform benefits for you and your family
  • Involvement in employee recognition schemes
  • Long service recognition
  • Probation pass and annual anniversary complimentary guest experience overnight stay and dinner for two
  • 50% discount in our restaurants
  • Cycle to Work Scheme
  • Discounted room rates for employees, friends, and family
  • Spa treatments and product discounts
  • Life Assurance cover

We encourage you to bring your true self to work. We’ll provide great training and development opportunities, allowing you to flourish in a fulfilling career. There’s a place for you in our family. We ask that you bring your personality, ideas, and spark. We’re an innovative, thriving business and we want you to be part of our exciting journey.

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