Area Sales Manager

Field Based

40 hours per week

£40,000 - £50,000 Basic

+ £10,000 - £20,000 Annual Bonus (Based on performance)

Our client, a growing international fire safety solutions provider, is looking to recruit an experienced Sales Manager to develop and expand their trade partner network across the South of the UK.

• Competitive basic salary of £40,000 - £50,000

• Annual performance bonus of £10,000 - £20,000

• Opportunity to join a growing and ambitious organisation

• Full product and technical training

• Career development opportunities

• Field-based role with autonomy and flexibility

• Establishing and developing a network of distributors, resellers, and trade partners across the UK

• Identifying and securing new business opportunities within the fire safety sector

• Building and maintaining strong relationships with existing trade partners

• Supporting and influencing partners to maximise sales opportunities

• Delivering product demonstrations and technical presentations to customers and partners

• Creating and implementing partner training programmes

• Providing technical support, design guidance, and installation supervision where required

• Working closely with internal departments including logistics and accounts to ensure excellent customer service

• Monitoring partner performance and implementing improvement strategies where required

• Maintaining accurate records and sales activity through the company CRM system

• Analysing sales performance and producing reports against business objectives

• Ensuring partners are fully engaged with company products, systems, and processes

• Representing the business professionally at customer meetings, trade events, and industry exhibitions

• Carrying out additional business development and account management duties as required

• 3-5 years' experience within the fire safety industry

• Experience selling or supporting products such as Fire Extinguishers, Kitchen Suppression Systems, Total Flooding Systems, or Tube-Based Suppression Systems

• Proven experience working with distributors, resellers, or trade partner networks

• Strong business development and account management skills

• Good technical understanding of fire safety products and applications

• Excellent communication, negotiation, and presentation skills

• Self-motivated with the ability to work independently

• Full UK Driving Licence

• Experience developing distribution networks across multiple regions

• Fire safety industry qualifications or certifications

• Experience delivering technical training and product demonstrations