Field Sales Manager - Bulmers

C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent's

Do you have sales experience and get a buzz from working as part of a team? Do you have a FMCG background? If so, this Field Sales Manager role could be the one for you!

C&C Group is looking for a Field Sales Manager to manage a team of field sales representatives. You will also be responsible for setting and agreeing the annual plans, objectives and ongoing agendas for off-licence groups.

• Communicate quarterly KPIs to the field sales team, measure performance against KPIs and formulate corrective actions plans as necessary to ensure KPIs are achieved.
• Develop a proactive relationship culture with key customers where opportunities
• are sought to seek feedback on level of service being provided.
• Communicate category and brand opportunities to customers and persuade customers to adjust their product range and product displays in line with the Company's objectives. Execute brand activations to attain maximum visibility for the Company's brands.
• Travel around the country to meet team members, customers and store personnel at a minimum 3-4 days per week. Record market trends, competitor activity and customer feedback on a daily basis.
• Ensure all customer/store information is captured and maintained by you and the team in the CRM platform including customer feedback, competitor activity and tracking whether targets have been achieved
• Develop a personal network within the sales territory and represent the organisation at industry events to identify sales opportunities, promote the organization, and enhance its reputation.

• Proven experience managing and developing successful Field Sales teams within FMCG.
• Strong track record of delivering sales targets, KPIs, and business growth.
• Excellent customer relationship and key account management skills.
• Strong commercial awareness with the ability to identify and maximise sales opportunities.
• Experience using CRM systems and sales data to drive performance.
• Skilled in coaching, motivating, and performance managing teams.
• Strong communication, negotiation, and presentation skills.
• Good knowledge of the FMCG retail/off-trade environment.
• Full UK driving licence and willingness to travel regularly.

Operating through the Matthew Clark, Bibendum, Tennent's and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.

From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world's favourite drinks. C&C Group's portfolio of owned/exclusive brands include:
Bulmers, the leading Irish cider brand;
Tennent's, the leading Scottish beer brand;
Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.

We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.

We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply.

Please let us know if you require accommodations during the interview process.

C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles. For help, please contact our Talent Acquisition Team at  All applications need to come through the candidate portal