Commercial Sales Lead

Our harbour side boutique hotels in the charming fishing village of St Mawes are looking for a Commercial Sales Lead to help us find new customers, build valuable partnerships and create commercial opportunities across the business.

Reporting directly to the General Manager, this is a hands-on role for someone who combines a natural flair for sales with commercial creativity, energy and initiative.

We're not looking for a conventional hotel revenue manager whose focus is primarily on managing rates and occupancy. We're looking for a commercial hunter — someone who enjoys being out in the market, opening doors, building relationships and turning ideas into revenue.

You'll have the freedom to identify opportunities and the responsibility to pursue them.

• Own the proactive sales effort across our hotels and wider commercial proposition.
• Identify new customer segments, markets and sources of business.
• Develop and execute targeted outbound sales campaigns.
• Build a strong pipeline of corporate, leisure, group, event and partnership opportunities.
• Develop relationships with businesses, travel companies, agents, event planners and other potential commercial partners.
• Take opportunities from initial conversation through to conversion.
• Be persistent and creative in finding ways to win business.

• Build and maintain a high-quality network of contacts across Cornwall, the South West and relevant national markets.
• Identify brands, businesses, creators and organisations that could introduce us to new audiences.
• Develop mutually beneficial commercial partnerships.
• Represent the hotels at relevant networking events, trade events and industry opportunities.
• Look beyond traditional hotel channels to find new routes to market.

• Identify audiences and markets we are currently under-serving.
• Develop propositions and campaigns designed specifically to reach them.
• Combine direct sales, partnerships, PR, social media and creative marketing to generate demand.
• Bring ideas to the business about new products, packages, experiences and reasons to visit.
• Monitor market trends and competitor activity and look for opportunities to do things differently.

• Drive new business across weddings, private events, corporate events, celebrations and group bookings.
• Develop relationships with event organisers, local businesses and relevant agencies.
• Proactively sell our spaces, restaurants, accommodation and experiences.
• Create new event propositions and commercial opportunities where there is untapped demand.

• Take a leading role in the commercial side of our marketing, PR and social media activity.
• Develop campaigns and content that generate awareness, engagement and ultimately bookings.
• Help shape how both hotels are positioned and presented to the market.
• Build relationships with media, influencers and relevant creators.
• Find imaginative and cost-effective ways to get the hotels in front of new audiences.
• Bring personality, style and creativity to everything we put in the market.

• Set clear commercial objectives and track the results of activity.
• Understand the economics behind different opportunities and prioritise those with the greatest potential.
• Use data to inform decisions without becoming