Hospitality Sales & Operations Manager; Hybrid

Part of Chile-based Viña Concha y Toro, the leading wine producer in Latin America and one of the world's largest wine companies, Viña Concha y Toro USA (VCT-USA) is a premier U.S. wine marketer and the nation's leading importer of South American wines. A Certified B Corporation, Bonterra Organic Estates—our Hopland, California-based winery—strives to lead the industry in sustainability through our commitments to regenerative farming, renewable energy, and circular packaging.

As our inaugural Hospitality Sales & Operations Manager, you will drive revenue growth through the development, promotion and execution of events at our internal McNab Ranch and other Bonterra-hosted locations. Serve as the commercial lead for hospitality business, with primary accountability including, but not limited to event ticket sales, venue bookings, private events, weddings, corporate retreats and consumer experiences. Actively prospect for new business, build relationships with event planners / corporate clients, represent McNab Ranch at industry events/expos and manage event sales pipeline from lead generation through event completion.

Working closely with cross-functional internal teams, you ensure every event delivers exceptional guest experience while achieving revenue and profitability objectives. Role combines hospitality operations, event management, project management, guest experience leadership, and strategic relationship management.

Location
- Ideal candidate for this hybrid role is based in San Francisco North Bay region (Mendocino, Sonoma, Marin, Napa counties) and available to attend meetings and internal/external events at our McNab Homeplace venue in southern Ukiah, and corporate office in Hopland, CA as needed.

• Drive sales for weddings, corporate retreats, executive meetings, private dinners, special events
• Build/maintain robust pipeline of prospective clients / partners
• Lead venue tours, client consultations
• Negotiate contracts; secure bookings
• Achieve annual revenue/booking targets
• Drive attendance/revenue for Bonterra-branded consumer events
• Maintain CRM

• Develop/maintain relationships with wedding planners, event producers, destination management cos., corporate meeting planners
• Position McNab Ranch as preferred No CA venue
• Represent Bonterra and McNab at industry events, conferences, wedding expos
• Build awareness among event professionals throughout Bay Area
• Identify opportunities with cos. seeking off-site meetings, executive retreats

• Serve as internal owner and primary point of contact of booked events across all Bonterra event pillars—weddings, consumer, trade, and internal—from initial intake and/or contract phases through execution
• Partner with the external planning lead (if applicable) to ensure flawless delivery
• Serve as the primary event coordinator for Bonterra-led consumer events including heavy involvement with vendor management and logistics. Personally assist with set up/tear down prior to, and during event, as needed
• Liaise with commercial team/internal stakeholders to manage requirements / execution of trade visits, employee events. Communicate timelines/details to internal hospitality and facilities teams, vendors, as needed
• Champion exceptional guest experiences that reflect Bonterra's brand standards
• Assist in developing preferred vendor network for weddings, corporate events
• Manage vendor setups and onboarding including billing, COIs

• Bachelor’s in hospitality management, business admin, marketing, comms, event management, tourism, or related field & minimum 5 yrs experience in hospitality, venue sales, event management, destination marketing or related…