Downstream Product Marketing Manager

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This role requires you to be fully onsite Monday-Friday.

Over 40 years of innovation and development, Mizuho OSI is a world-leading manufacturer of highly specialized surgical tables for spine and hip surgeries. We do things the right way. We commit to hire people with competence, generosity and a caring attitude. We motivate our employees to use their individual strengths to provide creative solutions, changes, and innovations. Collectively, this creates an environment that enables and inspires healthcare professionals to improve the lives of patients.

• Privately held company with a tradition of market leadership and best-in-class innovation
• Fast-paced entrepreneurial culture focused on dramatically improving patient outcomes through personal empowerment
• Emphasis on continuous improvement and celebration of values of R.E.S.P.E.C.T. and the Mizuho way.
• Create innovative solutions designed and manufactured at our HQ in Northern California

The Downstream Product Marketing Manager will be responsible for creating and implementing clear, focused marketing campaigns to grow the market for Mizuho OSI’s spine product portfolio. The primary responsibility will be downstream spine product marketing activities including sales enablement and customer engagement. The key objectives for this role are improving brand awareness, increasing product adoption, and driving growth. The downstream product marketing manager will work closely with Marketing, Sales, Clinical, Regulatory, and other internal stakeholders to gain consensus, create multi‑channel marketing plans, and implement tactics.

This role has both strategic and tactical responsibilities, developing and executing marketing plans and measuring and analyzing to determine the effectiveness of marketing tactics.

• Create and execute marketing plans, campaigns, and activities for the Spine portfolio and its respective market segments to grow market share. Present and communicate marketing plan to the Executive team, and once approved, throughout the organization as appropriate. Ensure that the marketing plan is aligned with the company goals and strategy.
• Develop and maintain a deep understanding of the surgical patient positioning market for spine surgery, including trends, customer needs, and the competitive landscape to craft and refine go‑to‑market (GTM) approaches.
• Actively track market data, analyze and adjust marketing strategies/tactics to successfully address evolving market needs. Translate the voice of our customer (VOC) into compelling messaging and marketing campaigns.
• Coordinate product launch plans, ensuring seamless execution with Sales, R&D, Clinical, Marketing, and Operations teams.
• Develop content to communicate the value proposition, supporting points, and reasons to believe for target customers.
• Represent the organization at industry meetings and events, sales training, and customer visits.
• Drive brand awareness on an ongoing basis.
• Identify and develop relationships with Key Opinion Leaders for speaking engagements at conferences, product testimonial videos, or educational tools.
• Work independently and in a team environment; manage multiple projects, influence, and collaborate with cross‑functional teams to develop, execute programs, and drive the product development processes.
• Lead the development of support material, advertising, and collateral tools in collaboration with the marketing team and outside agencies. Ensure projects are delivered on time and within budget.
• Ensure all Marketing Materials meet company‑approved branding standards and trademark guidelines.
• Develop business plans and product positioning in the assigned marketplace.
• Adhere to hospital protocols and vendor credentialing requirements.
• Travel within the U.S. and internationally as needed.
• Complete and submit accurate expense reports according to the Expense Policy.
• Adhere to product FDA online marketing guidelines in all material created and posted. In addition, adhere to applicable GMP and ISO 13485 processes and procedures.
• Understan…