User Acquisition Manager

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at:

We are seeking an experienced User Acquisition Manager to drive customer acquisition for our subscription-based web products. The ideal candidate is self-motivated, self-driven, and thrives in a fast-paced environment where ownership and impact matter.

Our current growth engine relies heavily on Google Search Ads, and we are planning to expand into new channels such as Bing, Twitter/X, Linked In, and You Tube. The role requires both strategic thinking and hands‑on execution, with a strong emphasis on scaling profitably, optimizing campaigns, and building repeatable growth systems.

If you are excited about owning large budgets, driving measurable growth, and building scalable acquisition systems in a startup‑style environment, this role is for you.

• ROI Maximization

  • Develop and implement strategies to continuously improve return on ad spend (ROAS).

  • Identify opportunities to scale successful campaigns while maintaining or improving efficiency.

• Data Analysis & Insights

  • Conduct deep analysis of campaign performance metrics.

  • Leverage Tableau, Google Ads reporting, and other tools to extract insights.

  • Translate data into actionable strategies and tactical decisions.

• Campaign Structure & Optimization

  • Design and implement optimal campaign/account structures.

  • Continuously test and refine ad copy, landing pages, bidding strategies, and targeting.

  • Run A/B tests to identify scaling opportunities.

• Channel Expansion

  • Oversee and optimize campaigns across Google, while testing new growth channels such as Bing, Twitter/X, Linked In, and You Tube.

  • Allocate budgets effectively across platforms based on performance and growth potential.

  • Stay updated on platform changes and new features, adapting strategies accordingly.

• Strategy Development

  • Collaborate with leadership to establish acquisition goals, KPIs, and budgets.

  • Build and execute comprehensive user acquisition strategies aligned with company objectives.

  • Continuously refine strategies based on performance data and market trends.

• Creative Collaboration

  • Partner with creative teams to develop high‑performing ad creatives.

  • Provide data‑driven feedback on ad copy and visual assets to improve CTR and conversion rates.

• Market Research & Growth Experiments

  • Identify funnel leakages and propose high‑impact experiments to improve efficiency.

  • Research new traffic sources and evaluate their potential.

• Cross‑functional Collaboration

  • Partner with data, product, and growth teams to ensure cohesive acquisition efforts.

  • Collaborate closely with leadership on budget planning and reporting.

• Experience

  • 4+ years of experience in user acquisition for subscription‑based products (web‑web or web‑app).

  • Proven track record of scaling performance marketing campaigns, with Google Search Ads expertise required.

  • Hands‑on experience managing 7‑figure monthly advertising budgets and scaling them profitably.

  • Experience testing and scaling new channels (Bing, Twitter/X, Linked In, You Tube) strongly preferred.

• Analytical Skills

  • Advanced skills in campaign analysis, attribution, and optimization.

  • Strong ability to analyze complex datasets and extract actionable insights.

• Strategic Thinking

  • Data‑driven mindset with structured experimentation skills.

  • ROI-focused, with a proven ability to maximize efficiency at scale.

• Execution & Ownership

  • Self‑motivated, proactive, and able to work independently — you don’t wait for direction, you make things happen.

  • Strong project management skills to handle multiple campaigns in parallel.

  • Demonstrated ability to deliver results in a high‑growth environment.

• Collaboration & Communication

  • Excellent communication skills to collaborate with cross‑functional teams.

  • Ability to translate performance results into clear insights for leadership.

• Personal Attributes

  • Entrepreneurial and results‑oriented…