Marketing and Communications Specialist Supervisor, College of Education

Marketing and Communications Specialist Supervisor, College of Education

A Marketing and Communications Specialist Supervisor is being sought to serve as the principal brand steward of the College of Education, leading the development of the College's marketing and communication strategies and brand messaging, Changing Education by Educating for Change.

The Supervisor will have oversight and responsibility for all marketing and communications initiatives and for creating engaging content that advances the College's mission and enhances its image and visibility to internal and external target markets.

Responsibilities include but are not limited to:

• Plan, develop, and execute marketing and communications consistent with the College's strategic plan. Identify needs for marketing and communications, social media, undergraduate student recruitment, and develop plans and materials to address those needs.
• Responsible for working with College of Education subject matter experts and to develop and produce communications engaging materials, including research articles, presentations, print materials, newsletters, advertising, talking points, and social media graphics.
• Manage the marketing, communications, and social media platforms for the College.
• Evaluate and assess engagement of media efforts. Work towards increasing engagement on all platforms.
• Create and maintain a shared communications calendar encompassing print, digital, email, text, recurring and campaign communications.
• Regularly participate in ongoing personal professional development activities to remain well-informed of current trends and best practices.

The Marketing and Communications Specialist Supervisor will manage the writing staff while working with a team of communications professionals and supervising the College's communications operations.

After training, the Marketing and Communication Specialist Supervisor will also work with various software and tools including Microsoft Office 365, Adobe Acrobat, End Note, web page and social media page design tools, and PSUbuy (Penn State's procure-to-pay system).

Penn State offers competitive benefits to full-time employees, including medical, dental, vision, and retirement plans, in addition to generous vacation time, sick time, paid holidays, and 75% tuition discounts (including for a spouse and dependent children up to the age of 26).

Education and Experience: This position will be filled as a Marketing and Communications Specialist at the level of Supervisor or Senior Supervisor, depending on the final applicant's experience and education. The Supervisor level requires a minimum of a Bachelor's degree and three years of relevant experience, or an equivalent combination of education and experience. Additional education and/or experience are required for higher-level positions.

Applicants must be detailed-oriented and have excellent verbal and written communication and interpersonal skills.

Application Information: Applicants must submit a resume and cover letter.

The College of Education is supportive of flexible work arrangements when aligned with the ability to meet the needs of the unit and the essential duties of the position.

Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.